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New ETFs focus on the power of low-volatility investing.
Trading volume—the traditional gauge of liquidity—can be highly misleading when you're assessing an ETF. After all, the supply/demand mechanics are very different from more traditional securities. Instead, two more ETF-relevant indicators will give you a better read on a fund's liquidity, with share volume coming in a distance fourth.
Juicing yield isn't hard—until you adjust for risk. To find the sweet spot between clients' needs and their risk tolerance, revisit how the portfolio is allocated—and in what weights—to the major asset classes. A couple of ETF strategies highlight the possibilities.
ETFs offer more flexibility in responding to changing markets, and are a growing allocation in advisors' portfolios. However, buying and selling ETFs is more complicated than trading mutual funds. Here is a comprehensive primer on the basic skills you need to trade ETFs more efficiently and protect clients from unnecessary trading costs.
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