How to Design an Effective Community Event
	
	
	
	
		
			
		
		
			By Helen Modly, CFP, CWPA, and Sandra Atkins, CPA/PFS 
	
	
	
	Horsesmouth Essential: With a little legwork and these tips, you can host a charity event that will spotlight your firm, generate priceless marketing exposure, and create goodwill in your community.