How Clients View Long-Term Care Insurance

By Elaine Floyd, CFP ®
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Horsesmouth Essential: If you are having trouble convincing clients to purchase a long-term care policy, walk them through a cost-benefit analysis, educate them on the new trends in long-term care, and then have them visualize a worst-case scenario. Once they imagine the burden they could become to their children, they may understand the need.

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