3 Key Cybersecurity Actions in the Age of AI

Jan 29, 2025 / By Devin Kropp, Horsesmouth Associate Editor and Sean Bailey, Horsesmouth Editor in Chief
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Cybercriminals are using artificial intelligence tools to steal. You can take steps to protect yourself, and share these tips with your clients. Here are three key actions you can take to bolster your online defenses.

In the rapidly evolving age of artificial intelligence (AI), the tools and tactics used by cybercriminals are becoming more sophisticated. AI’s capabilities, while immensely beneficial, also introduce new risks that everyone—from tech-savvy professionals to everyday Internet users—needs to understand and mitigate.

Here are three crucial actions you can take to safeguard your digital life in this AI-driven world.

1. Use strong passwords and enable Two-Factor Authentication (2FA)

AI-powered tools can crack weak passwords in seconds, making strong, unique passwords more critical than ever. Here’s what you can do:

  • Use a password manager: A password manager generates and stores complex passwords so you don’t have to remember them.
  • Make them unique: Avoid reusing passwords across accounts. Each one should be distinct to prevent a single breach from affecting multiple accounts.
  • Enable 2FA: Two-factor authentication adds an extra layer of security by requiring a second verification step, such as a code sent to your phone or a fingerprint scan.

Even if hackers gain access to your password, 2FA can stop them from getting into your accounts. Think of it as locking your house and adding a deadbolt for extra protection.

2. Stay vigilant against AI-enhanced phishing attacks

Phishing attacks—fraudulent emails, texts or calls designed to steal your personal information—are nothing new. But with AI, these scams are harder to detect. AI can craft emails that sound exactly like a trusted colleague or replicate a brand’s tone to perfection.

To protect yourself:

  • Examine message and inspect links: If you receive an email or message requesting sensitive information, double-check the sender’s identity. Use official contact methods (e.g., call the company directly).Before clicking, hover over any links to ensure they lead to legitimate websites.
  • Trust your instincts: If something feels off, don’t act immediately. A little skepticism can go a long way in avoiding a scam.

Remember, reputable organizations will never pressure you to share sensitive information over email or text.

3. Question what you see: Beware of deepfakes and AI-generated content

AI can now generate hyper-realistic videos, audio clips, and images—often called “deepfakes.” These can be used to spread misinformation, impersonate someone you trust or create scams.

How to stay safe:

  • Pause and evaluate: If you see a video or hear audio that seems suspicious or too good to be true, consider whether it could be fake.
  • Cross-check information: Look for additional sources to confirm the authenticity of content, especially if it asks for money, personal information or urgent action.
  • Educate yourself: Learn about the latest trends in AI-generated content so you can recognize the red flags.

Deepfakes can be highly convincing, but staying informed and cautious can help you spot the telltale signs of manipulation.

Staying safe

Cybersecurity in the age of AI doesn’t have to be overwhelming. By taking these three actions—strengthening your passwords, being alert to phishing attempts and questioning unusual content—you can stay a step ahead of cybercriminals.

Devin Kropp is an associate editor at Horsesmouth. She is the co-author of the award winning book, Hack-Proof Your Life Now! and is a co-creator of Horsesmouth’s Savvy Cybersecurity program.

Sean Bailey is editor in chief at Horsesmouth, where he has led editorial strategy for over 25 years. He is the co-author of Hack Proof Your Life Now! and has spent over 3,000 hours researching how AI can transform the way financial advisors work. Through his AI-Powered Financial Advisor and AI Marketing for Advisors programs, he helps advisors save time, deliver better client experiences, and market their services with unprecedented speed, quality, and confidence.

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