Branding—What Makes You Different?

RELATED CONTENT

Your Brand Message: Distill It for a Powerful Reputation

To differentiate yourself from the pack, you've got to project a clear brand—along with a little mystery.

6 Keys to Selling Prospects on 'Brand You'

Do you create a good first impression? Are you effective at earning trust and making your prospects feel valued and at ease? These and other points to ponder can help you increase your connection with prospects and earn more business.

5 Steps to Your Own Red-Hot Elevator Statement

Horsesmouth Essential: When you create a sizzling elevator statement, you motivate prospects to ask for more information and come to your office to start working with you. It’s not easy—it’ll take a day or so of hard work. But here are the step-by-step details on how to do it, plus seven sample statements to get you pointed in the right direction.