5 Steps to Your Own Red-Hot Elevator Statement
By Katherine Vessenes, JD, CFP, RFC
Horsesmouth Essential: When you create a sizzling elevator statement, you motivate prospects to ask for more information and come to your office to start working with you. It’s not easy—it’ll take a day or so of hard work. But here are the step-by-step details on how to do it, plus seven sample statements to get you pointed in the right direction.