Use Financial Planning to Seal the Deal on Long-Term Care Insurance

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How Clients View Long-Term Care Insurance

Horsesmouth Essential: If you are having trouble convincing clients to purchase a long-term care policy, walk them through a cost-benefit analysis, educate them on the new trends in long-term care, and then have them visualize a worst-case scenario. Once they imagine the burden they could become to their children, they may understand the need.

How to Raise the Long-Term-Care Issue

Horsesmouth Essential: Clients generally avoid long-term-care conversations for two reasons: no one likes to be sold insurance, and nobody likes to contemplate the possibility of living in a nursing home. Use this overview to break the ice and help clients navigate through their financing and health care options.