Summer: The Best Time to Conduct a Technology Evaluation

Jun 11, 2021 / By Teresa Riccobuono
Print AAA
Add to My Archive
My Folder

My Notes
Save
If the pandemic taught us anything, it is that the modern advisor’s office needs to be in top technological form. The slower summer months offer a perfect time to reevaluate your office technology, research your options and implement upgrades.

The pandemic pushed Americans into the virutal world and made us rely more than ever on technology both for work and play. Now that we are coming out of that crisis, most advisors are settling into a more hybrid work environment. We can take a deep breath and consider what technological efficiency look likes for us in this new work world.

Of course, the very idea of evaluating and upgrading technology puts many advisors in a panic. There are so many options, and the cost to implement upgrades can be staggering. However, the cost and frustrations far outweigh any inconvenience of conducting a technology evaluation. Since most advisors see a slowdown in client meetings in the summer, it is a good time to do a thorough analysis of your current systems and to research what else is available.

If you do decide an upgrade is in order, doing so during the lighter work months of summer will lessen the negative impact on your business, especially if you encounter unexpected consequences during the upgrade.

The financial cost of outmoded tech

If just one member of your team spends five minutes each day dealing with slow technology, it costs you $250 per year, assuming the team member makes $12 per hour and works five days per week, 50 weeks per year. Slow technology adds up, especially if you have several team members and any of them make more than the $12 per hour used in the above example. For instance, at $30 per hour, the annual cost of five minutes of wasted time per day increases to $625.

If this doesn’t get you thinking, I don’t know what will.

Since many of you have compliance restrictions surrounding technology, the focus of this article isn’t to help you decide which technology to employ; it’s about getting you to think about the cost of not having up-to-date computers and programs, including telephone systems.

I have been in offices where the client service person is frustrated throughout the day because she has to keep rebooting her computer. If this occurs two to four times per day, using the above example, this is costing the practice $500 to $1,000 per year in actual cost.

In addition to the financial cost, consider the cost to morale. If you have team members who take pride in their work—and I hope you do—and/or you are working with a skeleton crew, this lost productivity is mentally and emotionally draining.

Don’t forget that any time wasted due to slow technology takes time away from your team to serve clients.

Determine how much time

Block off time on your calendar to meet as a team to discuss the idea of conducting an evaluation. Ask each person to keep track of how much time they are spending unnecessarily due to slow, outdated technology and which programs or systems are the culprit. This will help you determine the seriousness of the situation and where to focus your attention.

As a business owner, having this information available will help you make informed decisions.

Periodic reviews

This isn’t a one-and-done evaluation. Schedule time each year to do the following:

  • Conduct a two- to four-week time-wasted analysis—every team member, including yourself
  • Analyze and discuss the individual outcome with each team member
  • Discuss overall results as a team and discuss ideas for improvement
  • Research and evaluate options
  • Implement the necessary changes

This process may sound like a lot of work and time in and of itself, but it is possible you and your team are wasting countless hours and thousands of dollars per year by not dedicating time to conduct a technology evaluation. It is better to have accurate information from which to make decisions than to be in the dark about the situation.

On the positive side, you may learn that the technology you currently employ is working quite well.

For more than 20 years, Teresa Riccobuono of Simply Organized has been a practice-management and recruiting specialist to the financial services industry, helping advisors bridge the gap between their existing and their ideal financial planning practice. She lives in the San Francisco Bay Area but works with advisors across the country. She is a member of the board of directors of the East Bay Chapter of the Financial Planning Association and is currently the chair of the Public Relations committee. She can be reached at teresa@simplyorganized.com.

IMPORTANT NOTICE
This material is provided exclusively for use by Horsesmouth members and is subject to Horsesmouth Terms & Conditions and applicable copyright laws. Unauthorized use, reproduction or distribution of this material is a violation of federal law and punishable by civil and criminal penalty. This material is furnished “as is” without warranty of any kind. Its accuracy and completeness is not guaranteed and all warranties express or implied are hereby excluded.

© 2021 Horsesmouth, LLC. All Rights Reserved.