Skittish Clients? Is It Their Risk Tolerance or Something Else?
Aug 22, 2011
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By Michael Kitces, MSFS, MTAX, CFP, CLU, ChFC
Lessons from 2008: Your usually rock-solid client calls demanding that you go to cash. Was your risk assessment wrong? Not necessarily. His willingness to accept a loss is pretty much the same, but his perception of risk has changed. Here’s how to manage the difference.