Moving Prospects Beyond Past Performance
Apr 11, 2007
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By Elaine Floyd, CFP®
Investors are always hoping that past performance will be the bell ringer for finding good mutual funds. But as you know, past performance is just a clueand not a predictive one. Advisors have a wealth of knowledge that they can access that laymen can't. Make use of that advantage to impress prospects with your resources and due diligence.