Identify, Adapt, and Change Your Landscape

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How High Can You Climb?

Understanding the concept of a fitness landscape holds great promise in helping you match your capabilities to marketplace opportunities. Find where your skills bring value to clients and help establish a forward trajectory to achieving more than your closest competitors.

How to Keep Up With a Constantly Changing Landscape?

Pursue a niche that offers the best opportunity to match your capabilities with the needs of investors in that market, and evolve your skills as that market changes.

Opportunities in the Long Tail Show You the Money

Make these four activities part of your business-development approach, and enjoy a growing social network where you can cultivate relationships. When you fit your unique capabilities and pitch to these new clusters of prospects, you’ll gain the competitive advantage.