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If you want prospects and clients to adopt your beliefs, consider the seven factors that Harvard professor Howard Gardner says play crucial roles in changing deeply held opinions.
Horsesmouth Essential: You spend lots of time and effort getting referrals and winning new clients. But once you've earned the client and made the sale, that's not the end of the sales process—you've got to keep the client sold. Remember, bad clients don't just happen to good advisors. They're made.
Are you guilty of neglecting clients once you've won their business? It's tragic how many advisors drop the service ball in the first 90 days. If you don't have a system in place to contact your new clients eight to 10 times in the first three months, you're missing a huge opportunity to build loyalty and earn referrals.
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