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Horsesmouth Essential: This top producer is sipping the rewards of a recent dinner and wine-tasting campaign, which yielded more than $15 million in new business. Not bad for a couple hours of networking and less than $1,200 in marketing expenses.
If you're new to entertaining clients, or simply uncomfortable ordering wine, knowing these pointers will help you relax and enjoy your guests.
Horsesmouth Essential: When pairing wine with your meal, focus on the smokiness or spiciness of the food rather than the food itself.
When clients ask for your recommendations at dinner, you don't want to find yourself at a loss. Use this glossary of wine jargon to get fluent fast.
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