The Perfect Formula for Your First Email to a Prospect
Oct 9, 2019
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By Bill Cates, CSP, CPAE
Email is a great way to connect with prospects—but not if your message melts into the unread conglomeration that gunks up most inboxes. After 23 years of working on my email approach, here’s a formula I’ve found that captures people’s interest and compels them to read on and engage.