We Chose Women in Transition as a Niche. How to Choose the Right Niche For You.
Feb 9, 2026
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By Debra Taylor, CPA/PFS, JD, CDFA
You wouldn’t pan for gold in a Walmart parking lot. You go to a very specific place. The same goes for finding the niche for your business. Home in on a specific type of client, a specific type of need—and your specific specialty service. Here are three steps to make it happen.