Tell Your Backstory to Stop Misinformation
Apr 15, 2011
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By William F. Nicklin
Peter Gruber's new book Tell to Win shares an African saying, "If the lion doesn't tell his story, the hunters will." Applied to our industry, if your audience has heard something negative about you, your product, or your business, you better be ready to confront gossip and bad buzz with a compelling story of your reality that will change minds.