Story-Based Selling: 5 Techniques for Compelling Presentations

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The Power of Stories

Storytelling is a powerful way to grab and hold attention, so all advisors should have a few good yarns at their disposal. Here are some tips on building your own anthology.

Apply These Narrative Tools, Make Your Value Apparent

Never underestimate the use of storytelling to engage your audience. Use these seven types of stories in your conversations to display your insight, be remembered, and have fun while building new relationships with ease.

Streamline Your Message With Mini-Sagas

A useful exercise is to write a 50-word narrative of an investor challenge and a possible solution. This type of vignette cuts to the heart of your message by forcing you to form succinct points about your beliefs and project a positive outcome of working with you.

Favorably Remembered, Frequently Referred

Storytelling and listening to the tales of others are memory tools that are critical to your success. The stories you tell explain your value, open the door to future conversations, result in connections, and help you win new clients.