Make the Most of Microtrends

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Make a Big Statement That Hits Home

Now is a good time to target broad niches of investors and tell them why you think the decades-long run by the financials is likely over. Point out how the stocks of financial companies are tracing the action of the Dow Jones Industrial Average from 1933 to 1937. When they see what you see, they'll want to review their investments carefully and consider how you can help them achieve a more positive outcome.

Craft Your Message to Target a Niche

With a different message crafted for each market you serve, prospects will know what kind of outcomes to anticipate. Once they become clients, they'll look at performance against expectations and find it easy to explain your value to referrals.

Find Your Niche and Prosper

Look around for an untapped market, make yourself visible, socialize among those people whose needs aren't being met, and set yourself up for success. For a lesson in niche marketing, see how this advisor's barber built a booming business by opening shop at 6 a.m.