How to Run an Email Drip Campaign That Clients Will Actually Read
Feb 15, 2019
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By David I. Leo
“Dripping” on clients with emails that offer valuable content can improve client relationships, spark valuable conversations, and create additional business opportunities, but simply firing off emails with links to said content is not going to work—they’ll just sit unread in your clients’ already overflowing inboxes, lost in the deluge. Here’s a process that will make your emails stand out and get read.