Get started on your best year ever with the updated 2026 Business Plan Builder
No credit card, no obligation Financial Professionals only
Already a Horsesmouth member?
AI, neuroscience and geospatial targeting are among the key trends that will drive the next decade of innovation in analytics.
The modern obsession with Big Data, which is entirely backward-looking, has created a blindspot for what author Martin Lindstrom calls Small Data: anecdotal observations that, when explored and acted upon, can lead to real innovative breakthroughs.
IMPORTANT NOTICE This material is provided exclusively for use by Horsesmouth members and is subject to Horsesmouth Terms & Conditions and applicable copyright laws. Unauthorized use, reproduction or distribution of this material is a violation of federal law and punishable by civil and criminal penalty. This material is furnished “as is” without warranty of any kind. Its accuracy and completeness is not guaranteed and all warranties express or implied are hereby excluded.
Liftoff! Financial Educator Marketing Coaching Program
Begins January 29, 2026
The Discovery Meeting Workshop: Transform Your Discovery Process
February 9–10, 2026