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As the wealth gap widens, companies need to rethink marketing strategies.
A recent Nielsen survey shows upper-middle, affluent, and wealthy households are decreasing. How will you position yourself to capture the shrinking number of HNW prospects?
Where would you expect to find millionaires? Country clubs, doctor's offices, posh neighborhoods? If you have prospected for millionaires in the past, you probably searched for social class and the trappings of wealth. Discovering where they work and live may surprise you.
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