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AI, neuroscience and geospatial targeting are among the key trends that will drive the next decade of innovation in analytics.
The modern obsession with Big Data, which is entirely backward-looking, has created a blindspot for what author Martin Lindstrom calls Small Data: anecdotal observations that, when explored and acted upon, can lead to real innovative breakthroughs.
While Big Data has led to some groundbreaking insights, it can also reinforce harmful stereotypes and kill innovation, warns former Wall Street quant Cathy O’Neil in her new book.
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