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Horsesmouth Essential: Today, your website is the first or second point of contact prospects have with you. Make it a good impression by building a website clients and prospects will want to explore—not a mere restatement of your business card.
Horsesmouth Essential: Keeping your minimums a secret until the approach meeting could undermine your referral efforts and tarnish your current relationships. It may even lose you prospects who are researching you and your business.
Horsesmouth Essential: Of all the social media, video may have the most impact—particularly with investors who may want to see and hear you rather than read something you wrote. Whether you hire a consultant or do it yourself, producing a video is easy with today’s tools and software. This primer will help you get started with a list of resources and some examples of advisor videos.
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