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Many advisors talk about how they'd like to write a book and enjoy all of the status and opportunities that writing one confers, but that's just talk. To get a book actually written, and to give it the promotion it needs to succeed, you've got to approach the endeavor with open eyes.
What's Working Now: For the right advisor, writing a book can consolidate wisdom and insight garnered over the years, raise your profile as an expert, and help your business grow. And hiring a junior planner at the right time can extend continuity in client service and the longevity of your business.
Writing and publishing a book is a major undertaking in terms of time, effort, and money. But the expense can be well worth it: Writing a book differentiates you, strengthens your credibility, and sparks a variety of media and PR opportunities you may not have considered.
IMPORTANT NOTICE This material is provided exclusively for use by Horsesmouth members and is subject to Horsesmouth Terms & Conditions and applicable copyright laws. Unauthorized use, reproduction or distribution of this material is a violation of federal law and punishable by civil and criminal penalty. This material is furnished “as is” without warranty of any kind. Its accuracy and completeness is not guaranteed and all warranties express or implied are hereby excluded.
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