‘Woo, Wow, and Win’: Designing a Captivating Customer Experience
Oct 3, 2017
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By Knowledge@Wharton.com
Companies carefully design their products, but they also need to design the customer experience, say the authors of the new book, Woo, Wow, and Win. Advisors, too, can learn more about giving customers positive “Ahhh” moments, instead of negative “Ow” experiences.