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Just doing your job does not make you stand out in clients' minds. If you want your clients to tell others about you, you have got to do things that set you apart. In his new book, Delight Your Customers, Steve Curtin shares ways to do that.
Are you guilty of neglecting clients once you've won their business? It's tragic how many advisors drop the service ball in the first 90 days. If you don't have a system in place to contact your new clients eight to 10 times in the first three months, you're missing a huge opportunity to build loyalty and earn referrals.
Horsesmouth Essential: Follow three key steps to evaluate how your clients experience your service. If you pursue them thoroughly, you’re going to notice happier clients, easier sales, and a lot more referrals.
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