Market to Your Niche With Engaging Client Events
	
	
	
	
		
			
		
		
			By Debra Taylor, CPA/PFS, JD, CDFA
	
	
	
	Horsesmouth Essential: Connect with key clients and prospects by holding events that speak directly to your target market. One advisor hosts three lunches a year for her niche of “empowered women.” Here’s her advice and a checklist for throwing a successful spring luncheon.