Atlanta, Jan 16-17 or Las Vegas, Jan. 30-31

Don’t let clients overpay taxes! Build loyalty, referrals, and profits when you add a tax focus to your planning business.

Save $200
  • Challenge: If you don’t offer proactive tax planning, you risk losing clients to advisors who do, especially when clients realize they’ve been hurt by paying more taxes than necessary.

  • Solution: Attend the Savvy Tax Planning School to start developing an ongoing, uniform tax planning strategy for clients that will boost your value proposition and differentiate you between your competitors, and build tighter loyalty among your clients, especially pre-retirees and retirees.

Come to the Savvy Tax Planning School for Financial Advisors—A 2-Day Intensive Workshop in Atlanta or Las Vegas!

Dear Advisor,

There's money to be saved, taxes to be avoided, and profits to be earned. But you and your clients must know about it—and take action!

Consider the answers folks gave to this 2018 Nationwide Retirement Institute study when asked if their financial advisor should provide tax advice.

Here’s who answered, "Yes, I expect my financial advisor to help plan for taxes":

  • 85% of pre-retirees
  • 82% of recent retirees
  • 68% of those retired more than 10 years

Source: Harris Poll for Nationwide, 2018

And here’s the kicker: 38% of respondents said they’d leave their advisor for one who helps with tax planning!

Here’s the thing: Retirees are eager to learn about keeping taxes low.

But who's teaching them? CPAs, accountants, or Enrolled Agents? No, they’re powerfully focused on completing tax returns for whatever year just passed.

The answer should be their financial advisor.

You are the one who can add tremendous value to your client relations. Tax planning is an obvious service offering that fits hand in glove with helping clients develop a retirement income plan that includes paying as low a tax rate as possible.

And that planning needs to start now with all pre-retirees and retirees. And ideally, it should start at least a decade before the RMDs begin.

Wait! I’m not supposed to give tax advice!

That’s a myth that simply doesn’t square with what you know to be true. Good advisors give tax advice all day, all year. It’s baked into everything you do.

That doesn’t mean there’s NOT an important role for your clients’ tax accountants. Not at all.

But we know the vast majority of them simply aren’t knowledgeable about or motivated to do tax planning. It doesn’t fit their business model. They don’t see how they can do it, get paid to do it, and still have time to complete hundreds of tax returns each year.

The impact on clients and you

There are two people getting hurt when you don’t do tax planning—you and your clients.

When clients pay unplanned higher taxes, that means they have lower savings, they get lower investment returns, and they’ve unintentionally shortened the life of their retirement portfolios. Not to mention, costly errors committed by their well-intentioned but uninformed accountants never get caught.

But for you, the advisor, the impact of not doing tax planning with clients is even more extensive:

  • You miss opportunities to discover held-away assets
  • You have lower AUM revenue negatively compounded each year your clients overpay taxes
  • You lose referral opportunities that typically come to advisors who deliver eye-opening tax planning
  • You lose chances to collaborate with your clients’ accountants, who ultimately will be impressed by your own tax planning knowledge
  • You miss opportunities to correct expensive, uncaught errors that save clients thousands of dollars.

Help retirees pay lower taxes by developing a retirement tax planning strategy—they'll love you for it and refer you!

And there's an added bonus: you need additional value-add services to deepen client loyalty, fend off competitors, and strengthen your value proposition. Proactive tax planning is the answer to the question: What makes you different from the guy across town?

Savvy Tax School in Atlanta

January 16-17, 2020
Register By December 16 and Save $200
Learn More and Register

Savvy Tax School in Las Vegas

January 30-31, 2020
Register By December 30 and Save $200
Learn More and Register

Introducing the Savvy Tax Planning School for Financial Advisors 2-Day Intensive Workshop

Join us in Atlanta (January 16-17) or in Las Vegas (January 30-31) for a two-day training school led by industry experts Debra Taylor, CPA/PFS, JD, CDFA, and Jeffrey Levine, CPA/PFS, CWS, MSA, the creators of Horsesmouth’s Savvy Tax Planning program.

The program will teach you to:

  • Add a tax focus to your client service offerings because it saves clients money, boosts investment returns, and extends portfolio longevity.
  • Steer retirees around the hidden taxes and penalties lurking in Social Security, Medicare, and IRAs—topics many tax professionals know little about.
  • Teach the public about the new tax law and how taxes will impact their retirement. Be their guide!

You'll be better positioned to help your clients avoid costly mistakes, minimize tax surprises, and boost their overall satisfaction of your services.

Advisors are facing a once-in-a-generation opportunity to demonstrate knowledge, expertise, and leadership. At this workshop you'll get the skills to maximize that.

Who Should Attend:

  1. Advisors looking to learn how to deliver top value and best advice to clients and prospects about tax planning strategies.
  2. Advisors who feel like they understand the basics of tax planning but aren't sure how to best serve their clients when it comes to taking action.
  3. Advisors who want to differentiate themselves in a crowded marketplace and add significant value to their client relationships by showing knowledge of how taxes impact investors.

Help Clients Pay Lower Taxes by Developing Tax Planning Strategies for Retirement and Beyond—They’ll Love You for It and Refer You!

What will be covered:

Gain the technical knowledge needed to be confident in your ability to help clients and prospects position portfolios and update financial plans in the most tax-efficient way.


Day One: Thursday

8:00 am—8:45 am

Session One: Major Changes From the Tax Cuts and Jobs Act
8:45-10:30 am

  • How changes in the tax brackets and withholding amounts affect your clients, and steps you can take to assist them
  • Which clients still need to worry about the AMT, and how you can help them
  • Why the term "bunching deductions" will become important and how best to help make this happen for clients
  • How the inflation measure has changed and how that will impact your clients over time
  • Opportunities for charitable contributions
  • Your clients' options for paying investment fees and being tax-efficient

10:30-10:45 am

Session Two: Understanding the Key Tax Changes of Interest to Business Owners
10:45-12:00 noon

  • What it means for businesses that now face a drastically lower corporate tax rate and the elimination of the corporate AMT
  • How the Qualified Business Interest (QBI) deduction actually works
  • Help your business-owning clients (and yourself!) take advantage of the 20% QBI deduction for pass-through income
  • Does it make sense to restructure a business to take advantage of the new code, and how that would work?
  • Small businesses can more quickly depreciate certain expenses—an important topic to business owners
  • Why business owners need to consider switching to a Roth 401(k) plan

12:00 noon—1:00 pm

Session Three: Family Issues and Taxes: The Big Changes That Impact Your Clients the Most
1:00-3:00 pm

  • Who benefits most from the doubling of the child tax credit and what it means for high-earning families
  • How you can help families with kids—expanded 529s and changes to the kiddie tax
  • Why alimony just got a lot trickier and what that means for clients, especially those going through gray divorce
  • How advisors should think about “the full cost” of divorce for clients and working with divorce attorneys and mediators
  • New rules on how to handle loans from 401(k)s
  • What your clients need to address immediately regarding their estate plan now that the exemption has been doubled


Session Four: Making Savvy Tax Planning Part of Your Business

  • Client approaches—how (and when) to start the conversation
  • Software—the good, the bad, and what you have to do yourself
  • Collaborating with CPAs—what to do and what not to do
  • Different models of charging for your tax planning services —what works best for you?
Day Two: Friday


8:00—8:45 am

Session Five: Social Security, Medicare, and Taxes
8:45-10:15 am

  • How income affects how Social Security is taxed—and what you can do to manage that
  • Working and Social Security—the good, the bad, and the ugly
  • Medicare IRMAA cliff brackets and how they can double or triple an effective tax rate
  • Strategies for managing IRMAA and how you might be able to appeal a decision
  • What you need to tell clients so they stay clear of Medicare coverage gaps and late penalties
  • What are the health insurance options for early retirement?

10:15—10:30 am

Session Six: Retirement Accounts
10:30—12:00 noon

  • Why you need to talk about Roth IRAs with ALL your clients "Filling up the bucket" Roth IRA conversion strategy
  • Why conventional drawdown strategies are no longer a good rule of thumb— and what you should do instead
  • Getting the most from employers: Using health savings accounts and Roth 401(k)s to the fullest
  • How to manage excessive required minimum distributions (hint: think charity)
  • The qualified business income deduction and how that can help clients save for retirement

12:00 noon—1 pm

Session Seven: Estate Planning and Taxes
1:00—2:00 pm

  • Common IRA inheritance mistakes and how to avoid them
  • What you can do to minimize taxes with stock inheritances
  • Should you use IRA money or insurance to pay for long-term care?
  • The widow's penalty
  • What are good ways to transfer assets before and after death?

Session Eight: Marketing Your Expertise

  • How to follow up and capitalize on appointments booked after "How Tax Planning Changes Through Four Stages of Retirement"and the "New Tax Law Briefing"
  • Best practices for marketing your workshops—learn from advisors who have had great success
  • The nitty-gritty of presenting: how to find the space, how to deal with questions, how to book appointments
  • Presenting to CPAs and COIs

Holders of the CFP® designation will qualify for 11.5 CE credits.

Savvy Tax School in Atlanta

January 16-17, 2020
Register By December 16 and Save $200
Learn More and Register

Savvy Tax School in Las Vegas

January 30-31, 2020
Register By December 30 and Save $200
Learn More and Register

Learn from Advisors with Real-Life Experience and Knowledge

Debra and Jeffrey are both founders and principals in their own wealth management firms. They have the day-in, day-out knowledge of what it means to do tax planning with clients. They know the best tips and tricks and rules of thumb. Topics addressed will include:

  • Capitalizing on appointments coming out of the Savvy Tax Planning or New Tax Law Briefing presentations
  • How to introduce the topic of retirement tax planning to clients of all ages
  • What software is best to use and what falls short
  • The best ways to collaborate with CPAs and tips for interacting with them
  • Ways for charging for tax planning and how to integrate it into your business model

What Advisors Say About Debbie and Jeff

Debbie’s presentation style

"The most valuable part of this workshop is the experience Debbie has. It allows me to not reinvent the wheel and to see the best practices she's used to build her business… There was no fluff and no wasted time. I thought it was great that Debbie banged out topic after topic. I don't think she spent too much time on any one topic."

—Marc Bautis, Montclair, NJ
Debbie's value as a resource

"Debbie Taylor is a fantastic resource. I really enjoyed her thoughts, outlooks, and general work flow processes. I really meant it when I said this was the best conference I've been to in several years."

—Laura Basballe, Burnsville, MN
Jeff presenting on IRAs and taxes

"Jeff has given a lot of planning ideas which are fabulous and allows us to go back and be proactive with our clients. His ability and willingness to answer our questions and his depth of knowledge and ability to present that knowledge are really quite spectacular"

—Gail Maidenbaum, Potomac, MD
Very valuable for my clients

"My clientele expects me to be aware of current regulations and changes to all laws including those surrounding IRAs. The information on the QCDs will be very valuable to my clients and also to boards that I serve on who rely on contributions. I am immediately going to put together a list of people who need to come in to review IRA rules after tax reform, specifically, people that have been to see me before but we haven't actually established a client relationship. This will be a reason to get them back in."

—Nan Lesnick, Monterey, CA (about IRA workshop)
Tax planning drives growth

"Tax planning has become table stakes for advisors serving clients with complex needs…Our experience is that those advisors who demonstrate value beyond asset management and basic investment counseling not only maintain prices but are also better positioned to drive growth in the long term"

—Gabriel Garcia, managing director at BNY Mellon's Pershing Advisor Solutions

7 Reasons to Attend the Savvy Tax Planning School for Financial Advisors

  1. You have the holistic view—Not the CPA or attorney. You know what your clients need today, next year, and in 10 years.
  2. Other professionals aren’t helping your clients. Tax preparation isn’t tax planning, though most clients think they’re getting both.
  3. You’ll learn from people who are actually doing it. Benefit from their experience and learn how to make money doing tax planning.
  4. Taxes are embedded in nearly everything you do for clients. Build your already considerable expertise so you can educate and lead on taxes.
  5. Taxes affect some clients on two levels—personal and business. Business owner clients will be doubly pleased with your interest and insights.
  6. Tax planning is the biggest opportunity since the first boomer turned 62. Jump on it now so you’re helping clients, getting more referrals, and growing your business.
  7. Two intense days will help you quickly climb the tax learning curve . Get out of the office, get focused, and learn what’s needed to start helping clients.

Instructional Material

You will receive a classroom guide and other related handouts and slides to use when you return home to work with clients, prospects, and strategic allies. If you’re new to this topic, you’ll also receive a full year membership to the Savvy Tax Planning program, including all program materials such as client handouts, two FINRA-reviewed PowerPoint presentations, reference guides, a private website, and monthly newsletters.

CE Credit

Holders of the CFP designation will qualify for 12.5 CE credits.

Meals and Reception

Enjoy a full breakfast both days, lunch both days, and a networking Happy Hour at the end of the first day.

BONUS: Next Steps, One-on-One Action Plan Coaching Session—30 minutes

Take immediate steps to put your learning into action. After you’ve returned home, workshop attendees get a complimentary coaching session with Horsesmouth’s Executive Coach Chris Holman. Meet with Chris over the phone for 30 minutes to discuss your key takeaways from the workshop, your key goals and a plan to guide you in your next steps ($299 value).


Debra Taylor, CPA/PFS, JD, CDFA

Debra Taylor

Your workshop will be co-led by Debra Taylor, CPA/PFS, JD, CDFA. Debra Taylor is the principal and founder of Taylor Financial Group, LLC, a full-service wealth management firm located in Franklin Lakes, NJ. Debra’s education and career has spanned many fields including legal and public accounting.

In addition to being the author of Horsesmouth’s top-selling practice management book, My Journey to 1 Million: The Systems and Processes That Will Get You There, Debra has been featured on national TV and is often quoted in national publications such as Barron’s, Smart Money, and The Wall Street Journal.

Jeffrey Levine, CPA/PFS, CFP®, CWS®, MSA

Jeffrey Levine

Jeffrey is an accomplished writer, go-to industry source on the best practices and dangerous pitfalls involving the complex world of IRAs and other retirement accounts, and the creator of Savvy IRA Planning. Jeffrey has helped educate thousands of financial advisors, CPAs, attorneys and consumers on IRA tax and estate planning strategies. He is a presenter for national conferences, CPA continuing education programs, web-based conferences and client seminars.

Jeffrey can regularly be seen promoting retirement and tax education on television stations such as CNBC, Fox Business News, CBS and Public Television, and is frequently quoted in publications throughout the country, including The Wall Street Journal, USA Today, Kiplinger’s, the New York Times, Investment News, Forbes, Market Watch and Money Magazine.

Savvy Tax School in Atlanta

January 16-17, 2020
Register By December 16 and Save $200
Learn More and Register

Savvy Tax School in Las Vegas

January 30-31, 2020
Register By December 30 and Save $200
Learn More and Register

Cancellation and Refund Policy

Cancel and contact Horsesmouth's Member Support team 30 business days or more before the event. You must call to receive a cancellation confirmation number. You can reach Member Support at 1-888-336-6884, ext. 1.

credit cards

Cancellations received between 7-29 days prior to the event will receive a Horsesmouth store credit for 50% of purchase price towards a future event, subscriptions or products, minus $100 processing fee. For cancellations received 6 days or less prior the event, no refunds will be made nor store credits given. the event without penalty.

Your fee will be charged directly to your credit card. Our online process is secure and you can safely provide your credit card information.

Can’t Make It Now?

Click this link and we’ll add you to our workshop information list. When a new workshop date is announced, you’ll get notified.

About Horsesmouth

Since 1997, Horsesmouth has been helping financial advisors succeed by providing timely guidance on key topics such as business development, practice management, financial planning and investment strategies.

1-888-336-6884 ext 1 (Outside U.S.: 1-212-343-8760)


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