"What If You Could Add $5 Million, $10 Million, or Even $20 Million in New Assets Every Year…Just by Teaching Prospects Important Financial Planning Concepts?"

  • Did you know that some financial advisors are among the highest paid teachers in the world?
  • What’s the number one way to build your business in 2018 and beyond?

Dear Advisor:

A couple of years ago I met an advisor who had a record year putting on small, inexpensive workshops focusing on Social Security and Medicare. He added a million in new assets…. A very decent number, but not eye-popping.

But he learned a few things along the way and realized if he did more events the way he did the first group, his business would grow. So he worked with his team. They focused on all the nitty-gritty details associated with putting on an educational workshop. And they expanded to a community about 30 minutes away.

The next year he pulled in $16 million in new assets.

This year, his success is even better. He’s on track to pull in $24 million in new assets.

Now here’s a really important point: This is not a fluke. He’s not a superman.

I’ve met dozens of advisors over the last few years from every part of the country and they’re all getting fantastic results “teaching” the public about important financial planning topics—anything from college planning and cybersecurity to IRA strategies, Social Security, and Medicare.

They all have their own unique approaches. But they also share something in common. They’ve created a system, a process, for their business that is easily repeatable.

They’ve trained their teams to support them. And they’ve gotten out there and executed their strategies as “financial educators,” month after month. And now they’re reaping the benefits of following their smart, repeatable strategies.

Use this unique opportunity to develop your 2020 Financial Educator Marketing System. Join us for this intensive two-day experience…

Introducing the “Financial Educator Marketing Workshop”

Anyone can organize a one-time client event or workshop. But it’s entirely different to build a full-blown marketing and prospecting system that creates a steady stream of incoming prospects motivated to work with you for years to come.

That’s why I’m inviting you to spend two days In San Francisco or Atlanta with us diving deeply into all aspects of being a Financial Educator.

We’ll examine all aspects of building your business and reputation as a financial educator: Picking your topic, developing your strategy, choosing the right venue, selecting the right marketing that fills seats, organizing a compelling and effective “classroom” for your attendees, delivering a compelling introduction, engaging your audience to create personal connections,  priming your attendees to view you as a credible expert, closing your workshop in ways that fill your appointment book, following up systematically so you and your team can effectively on-board new clients, and then repeating the entire process.

Financial Educator Marketing Workshop
San Francisco, Jan. 25-26, 2018
(Early Bird Deadline: December 24)

Financial Educator Marketing Workshop
Atlanta, Feb. 15-16, 2018
(Early Bird Deadline: January 15)

Who Should Attend?

This workshop is ideal for three types of people:

  1. Financial professionals, seasoned or new, who want to build a smart marketing system that will keep their calendar filled with appointments from motivated prospects who’ve attended their workshops or classes and want to meet in their office to learn more, including doing business together.
  2. Advisors who’ve never regularly presented on financial topics in their community but who want to reach beyond any past workshop/teaching experience to forge a new brand and position themselves as a Financial Educator.
  3. Totally experienced Financial Educators who are looking to improve and sharpen their approach and enjoy sharing their wisdom and insights on teaching the public about important financial topics.

Workshop Goal

After two days of intensively examining how advisors succeed as Financial Educators, you’ll leave with a clear plan of what to do when you get home to start executing your 2018 Marketing Plan.

Agenda

  • The Promise of Being a Financial Educator
  • Intro to Setting New Client Goals
  • Financial Education Topics
  • Venues/Locations
  • Event Marketing and ROI
  • Emerging Social Media Opportunities
  • Integrated Marketing
  • Event Planning and Set Up
  • Delivering of Compelling, Effective Presentations
  • Follow Up: Working With Your Team to Convert Attendees into Clients
  • Teaching CPAs and Other COIs
  • Branding and Positioning as a Financial Educator
  • Completing Your 2018 Financial Educator Marketing Plan

Here’s more of what the workshop will cover:

The Key Success Principles of Advisors Who Teach the Public and Position Themselves as Financial Educators

The difference between success and failure in workshop-based marketing comes down to a few key principles. Some relate to presentation style. Others, marketing. But the most important ones relate to your attitude. You'll learn…

  • Why smart advisors never outsource their presentations…
  • Why platitudes like "don't do workshops on Saturday" and "leave Wednesday alone, that's church night" interfere with your success…
  • The secret to banishing audience skepticism about financial advisors within two minutes of starting your presentation…
  • How to bridge between the workshop and a face-to-face meeting without stooping to "bait-and-switch" tactics…
  • One advisor's masterful tip for building rapport with his audiences. Hint: You need to give them something before the presentation begins, and it works best with smaller groups…
  • How to stay top-of-mind for attendees even after your workshop is over…
  • The secrets of storytelling, and how it brings your presentation to life so attendees DEFINITELY want to meet with you one on one…
  • Did you know that when you start out teaching financial education in your community, you’ll use certain tactics that will be the complete opposite of the ones you use AFTER you’ve established yourself as the go-to financial educator? Learn the power of both approaches…
  • Workshop success is all about filling the maximum number of seats, right? Think again. There's a much more important measure of success…
  • In this digital age, your best resource for workshop attendance is the Internet. Right? Not always...

Where to Meet and Teach the Public: The Location Conundrum

Advisors have found success in many kinds of venues: from fancy steakhouses and country clubs to firehouses and car dealerships. There's no absolutely perfect place; the smart financial educator will pick the venue that best serves his goals. You'll learn…

  • The most popular locations for classes so you can decide which fits your style…
  • Why it's not all about the type of venue. In fact, that's not even the first concern. You can make this work anywhere, if you follow tried and true rules…
  • How one advisor transformed his business by doing a high volume of workshops at the library…
  • How another advisor's wide-ranging marketing strategy drives attendees to a Hilton hotel for coffee and donuts on a Saturday morning...
  • Serving food actually makes sense for some strategies. But did you know there’s an easy way to knock 10-15% off your food costs by following one simple rule?
  • WARNING: Teaching in an actual classroom may be ideal for you. But some ways are MUCH BETTER (saving you time, money and energy) than others. We'll cover the approaches of some of our veteran advisors…
  • Is your public venue—a library or school—hesitant to bring in a financial professional because of bad past experiences? Here's how to overcome that hurdle…
  • Finally, learn to use a detailed checklist for helping you choose the right place for you…

Financial Educator Marketing Workshop
San Francisco, Jan. 25-26, 2018

Financial Educator Marketing Workshop
Atlanta, Feb. 15-16, 2018

Hot Financial Topics That Motivate Prospects to Come to Your Class and Your Office

  • The secret to using your topic—whichever you choose—to pivot to eventual face-to-face conversations with workshop attendees...
  • Answer a big strategic question: learn the merits of using one vs. multiple topics…
  • Courting the lucrative pre-retiree niche? 10,000 Baby Boomers are retiring every day, and most of them are completely ignorant about several major retirement topics…
  • How to reach a younger crowd on a topic that always gets their attention—and their parents and grandparents, too…
  • Why is nobody in your community leading the charge to defend people, families, businesses, and governments from the exploding cyberattacks hitting everyone? This is where you come in…
  • Many people work past age 65, when they should sign up for Medicare. They think it’s okay but often make extremely serious and expensive mistakes about their plans for retirement health care…You can help them.
  • Crowd size doesn’t always matter. There’s one type of retirement planning workshop that will draw LESS attendees than others. But when they come into your office, you’ll be amazed at the size of their portfolios…

Smart Workshop Marketing ROI: Getting the Right Attendees at the Right Cost

You’re not a professional marketer—you’re a financial educator. So what’s the best way to ensure you get a steady stream of good attendees at your workshop? You'll learn:

  • Select the right demographics for your marketing so the best and most suitable leads attend your workshops…
  • Find the right marketing vendors to reach the prospects you need. Hint: Cost isn't the first concern…
  • How to understand the role direct marketing copy plays in getting people to decide to attend your class…
  • How to know good copy when you see it and use it your advantage…
  • What’s the best way to handle RSVPs for your workshops and other events? There’s more to it than just getting their contact information...

The Business-Changing Power of Running an Integrated Marketing Campaign to Build Your Financial Educator Reputation

Being a leading Financial Educator in your community is about more than just teaching prospects. Your workshops are one leg of your larger marketing stool. We'll show you how to use other forms of media to position yourself as the “go-to financial educator” in your community. You'll learn:

  • Why traditional media exposure still works and how to get more of it for you as a financial educator…
  • How best to pitch your story to reporters and producers—straight from a veteran journalist…
  • How one advisor uses radio to drive traffic to his workshops from all over his state…
  • How another advisor uses radio as part of a "5-Part Domino Marketing" system to "warm up" the community even before he asks them to attend a workshop…

Create a Web and Social Media Presence That “Clicks” With Your Target Audience

What's the first thing people will do when you invite them to one of your workshops? If you're lucky, RSVP. But most people will Google you before doing anything else, and you should make sure they like what they see. Learn:

  • The secrets of polish: Spotting winning taglines, bios, photos, LinkedIn profiles, and more…
  • The story of how one advisor uses Facebook advertising to build a list of qualified leads for his Social Security workshops…
  • Professionals should stick to LinkedIn, right? Not at all. While you should have a LinkedIn, other social media outlets have superior relationship-enhancement abilities…
  • How webinars and podcasts can supplement your workshop marketing, and how to do them right…
  • How smart advisors use newsletters to leverage and expand their online presence and reaffirm their value to clients and prospects on a monthly, weekly, and even daily basis…
  • How to budget and set a Facebook campaign…
  • How to use Facebook for FREE to build a strong relationship with your community and leverage that position for workshop attendance…

Delivering Compelling and Effective Presentations

It's not all about being a good speaker. A lot of thought needs to go into other, easily overlooked factors. You'll learn:

  • How to evaluate the layout and location of your presentation room, getting the best value and ensuring everything goes smoothly…
  • How the best presenters set up their rooms to ensure maximum audience engagement…
  • What you need to give to attendees to help them digest your material in an engaged and informative way…
  • How to open your presentation and answer an important question lingering in the minds of your audience…Answer it right and it’ll separate you from the competition…
  • How one advisor spun some of the worst disasters to befall his practice into wonderful stories to illustrate his points throughout his presentation...
  • How to pivot seamlessly from your presentation's subject matter to one-on-one meetings with your attendees AND reduce your audience’s anxiety about meeting you…
  • The art of closing your presentation so attendees feel connected, motivated, and unpressured to meet you and your team…
  • Workshop questions: How to handle them successfully when you’re a beginner and how to use them to your advantage when you’re a seasoned financial educator…
  • The trick for turning challenging questions into a perfect business opportunity. We'll show you how this is done…
  • How smart presenters set first-meeting expectations at the workshop itself, and they do it without breaking the flow of the presentation…
  • How to get 100% completion on your workshop feedback forms…and ensure you get valuable feedback from your attendees…

Financial Educator Marketing Workshop
San Francisco, Jan. 25-26, 2018
(Early Bird Deadline: December 24)

Financial Educator Marketing Workshop
Atlanta, Feb. 15-16, 2018
(Early Bird Deadline: January 15)

Presenting to CPAs, Attorneys, and Other Strategic Allies

Professional referrals constitute up to 20 percent of new business for advisors. Your strategic allies need and want to learn about the topics you’re presenting to the public, too. Building your reputation as a Financial Educator will work with them, too. You'll learn:

  • How to start cultivating CPA relationships by delivering powerful and informative continuing education (CE) …
  • How to use workshops to "discover" the other professionals in your clients’ lives…
  • How to schedule and budget your speeches and workshops to respect the time of your fellow professionals. (Note: Time management is critical in all speaking engagements, but has special significance here.)
  • Learn the full array of CPE-certified presentations you can deliver to CPA attendees and how to use those resources efficiently and effectively…
  • One advisor's story on how she impressed so many CPAs, they actively invite her to present to their clients…
  • And how another advisor got a large firm to agree to send their entire team to her presentation…
  • And how yet another advisor successfully presented to an entire organization of CPAs in his home state, and has enjoyed tremendous referrals as a result…
  • Don't think there are enough CPAs and related professionals in your community? You're probably looking in the wrong place. Here's how to find them…
  • Do you network with every professional you can? If so, you're doing it wrong. Quality over quantity with these relationships…let's talk about building that quality...

The All-Critical Follow-Up: Converting Workshop Attendees into Clients

Marketing guru Gary J. Stern describes marketing as "giving up something of value in exchange for something you need." A generous donation of your time to your attendees after the workshop will have real returns for you—if you do it right. You'll learn:

  • When to book appointments at the workshop, and what NOT to do…
  • Should you really invite people in for a FREE meeting? Or should you charge for your valuable time?
  • How to overcome audience reservations about meeting with you—we'll study our best advisors' approaches to booking appointments...
  • How to run first meetings that are genuine, productive, and put you on the path to minting new clients…
  • How to keep prospects engaged while keeping sales pressure off—and our most successful advisors agree—better that pressure stays off…
  • How to ensure that workshop attendees bring their critical first-meeting information in to your appointment...
  • How one advisor offers a full-service "Free Financial Physical" to his workshop attendees, addressing issues which surpass even the scope of his class...
  • Another advisor's system for tailoring the first meeting to the prospect's specific needs…
  • Your first meeting approach may vary depending on your choice of topic, true. But the secrets of bridging to the larger financial conversation remain fairly constant…
  • How to use your web presence to stay top-of-mind to your students…and how we can help...

How to Collaborate with Your Team to Keep Your Financial Educators Workshops Producing New Clients

In order to enjoy steady, consistent growth as a Financial Educator, you need the full support of your team, as they’ll help you on the front and back ends of the process. You’ll learn:

  • Key things your team must do 8-10 weeks before any event…
  • Integrating your team into a custom RSVP process…
  • How to use “Key Tasks” scheduling worksheets so everyone is on the same page through the marketing cycle…
  • How your team can start working with prospects even before the event…
  • Proper roles for team members at the workshop…
  • Key “must-dos” for the day of your workshop…
  • How to train your team to get best results scheduling one-on-one, follow-up meetings…
  • How to put your team to work with a special follow-up from people who initially decide NOT to come in for a meeting…One tactic produces four to five new clients per year!

Financial Educator Marketing Workshop
San Francisco, Jan. 25-26, 2018
(Early Bird Deadline: December 24)

Financial Educator Marketing Workshop
Atlanta, Feb. 15-16, 2018
(Early Bird Deadline: January 15)

The Number One Way to Build Your Business in 2018 and Beyond…

Imagine it’s 2021, three short years from now (shocking, right?). You’ve spent the previous 36 months executing your Financial Educator 2018 Prospecting Vision.

You’re now more well-known and respected in your community than ever before. People have seen that you value teaching the public. They’ve become clients. They’ve attended your events. They’ve sent referrals your way. The local professional community knows you’re a key source for great continuing education presentations, too.

Your team is always busy—not crazy and out of control. Just steady and focused. You’re happy with some new people you’ve added, too. And you’re very pleased with new steady growth you’ve added to your business.

This is no pipe dream. It’s happening right now for advisors across the U.S. There’s no reason it shouldn’t happen to you, too. Remember, success lies just beyond your comfort zone.

What Advisors Say About the Financial Educator Marketing Workshop

You’re probably thinking, “this sounds great but how do advisors who attended a previous workshop feel about the program?” It’s a fair question. So here are some extended comments from participants at our first Financial Educator Marketing Workshop.

The Level of Detail Was Huge

“The first thing that drew me in was the notion of financial education. It rang true with me, and I wanted to position myself that way. I just needed the practical advice on how to do it. I had been running seminars and getting people, but it wasn’t translating into business.

“I love the book we got from the workshop. The real-life case studies had a nice variety and lots of real world value. The level of detail was huge – it wasn’t just big picture. Dot the I’s, cross the T’s, and so on. Talking to Sean, my big takeaway was ‘keep it simple.’ My temptation was to do a bunch of different topics, but on his advice, I kept it to Social Security at first…

“Right now, we’re in our second month of workshops under the new plan. I planned to do three per month, all within 2 weeks, some in my hometown and some in or near my office. I’m exploring different venues, and being better about tracking and measuring our results. We’re hoping to refine our strategy…

“There are the small details you need to consider, but overall we’ve been having a lot of success filling rooms. An invitation mailer we did in March is still seeing returns in April.

“I’m very enthusiastic about this approach. Soon, I’m going to branch out and start presenting to built-in audiences—churches, rotary clubs, other previously existing groups which might have need of my information and services." —Robin L., East Providence, RI

I Learned What’s Successful and What NOT to Do

“In the past, I did seminars, but everything was controlled by the organization I used to work with. Now I'm an RIA and on my own. After going independent, I wasn't expanding my business the way I wanted to.

“Out here in Louisville, I'm hearing advisors on the radio, seeing them on the television, talking about doing dinner workshops. I've been seeing marketing pieces like that—my wife even got one.

“Despite that, I've only ever heard one person talk about doing a Social Security workshop, and I hadn't heard that advertisement in a long time. I thought Social Security workshops might be a good way to expand my business, and decided to give them a try.

“Problem is, I had no idea how to set up that sort of marketing. I knew it was something people were doing, but I had no idea how to do it myself. That's what drew me to the Financial Educator Marketing Workshop. I would recommend attending one.

“In these workshops, you go in, and everyone is there to do the same thing. And you've got some people that are there that have done it already. I personally gravitated towards the people who had been doing it, and I learned what's successful and what not to do.

“The workshop itself gave us a lot of information. It's a thick book. I call it my "Coffee Table Bible" because I can go back to at any time. The materials are excellent.

“Another good thing about these materials: They give you inspiration on what your forms should look like: Your handouts, fliers, feedback forms, and so on. You'll have ideas, you just must make them yours.

“I've now launched my plan. We've been successful, but there are things I want to see fine-tuned. For example, on our first outing, we invited our workshop attendees to bring a guest. This is a good way to fill seats. The trouble is, the company we were using did not have any mechanism in place to vet the guests, so we didn't necessarily attract the crowd we were looking for. I also want to cap the room at fewer people next time. We've had some big audiences – 35 people – but I want them to be smaller so we can build up more rapport. 

“I know this Financial Educator program will help others in the future. It's a good program, and I would do it again in a heartbeat.” —Darrell P., Louisville, Kentucky

There’s No One Perfect Approach—Everyone Needs a System and a Process

“One of the groups that we serve are the schoolteachers in our local county. Two of my aunts were schoolteachers, and I was a technical trainer for 13 years, so I feel a strong connection of being a financial educator-coach. So, when I saw this, I was like, "This really – it's who I am." It really is. I never articulated it this way before, but I want to have skills to become a better financial educator.

“One of the bigger things that these two days really reinforced for me: You have to present enough that you're branding yourself as an expert in a given topic. I'm already out there teaching my clients, but that's not enough. You really have to make sure you're placing it in your client's mind that you are the go-to person in those different areas. From a pragmatic standpoint, it's a marketing gem.

“You guys are systematically taking this and showing us through the workshop process from beginning to end. For anybody that is process-oriented, this workshop is ideal, because it just lays out systematically what you need to do.

“The teaching methods here are excellent. The case studies are huge because it's not just an academic exercise or theoretical. Pragmatically, you're using four or five different advisors to illustrate that there's no right one answer. It's about following your own system. There's no one perfect approach, but everyone needs to have a process and a system. We're learning from other advisors what worked, what didn't work, how our peers are course-correcting. I look at life as sort of like a big science project.

“For me, the number one thing will be using the material to build up the key relationships with our existing clients, but we also understand you have to have a pipeline of new people. As your clients get older, you're going to have natural attrition, and anybody who thinks ‘I'm going to stay in business just by word of mouth’ – well, that's just not going to happen. You have to be either marketing or innovating at all times, and you won't get ahead by just thinking of yourself as the finance guy.

“As a result of being here, I've changed the way I think about what I do. Your beliefs are everything here. 'Financial educator' is a part of my identity. Knowing that is who I am, now I have to take action steps to implement that. I've got to convince the world that that's what I do. It can't just be something you dabble in, it has to be a core component.” —Adam F., Bel Air, Maryland

You Opened My Eyes in Terms of My Options

“I've been in the business now 40 years. I built my business on seminars, but for the last 15 years or so, I've had enough business that I haven't needed to. I wanted to rekindle the light and I had two choices of doing it. Either hunker down and get myself together and come up with a new plan, or go to Horsesmouth – have it turnkey done – and just knock everything off in two days. It saved me a lot of time doing it this way.

“The most valuable thing from the workshop was really to cement the concept that you really need to be systemized in everything that you do and you need to have a very well-defined and consistent pattern of action in order to get the most out of the seminars.

“Over the years, candidly, I probably haven't done as much business as I could've, due to my lack of follow-up. In the past, I've done mostly estate planning workshops, but going forward I'm going to do more Social Security.

“I shouldn't say this, but I've had Horsesmouth's Social Security system for two years – and it's just been sitting there, prospecting-wise. I teach clients about Social Security all the time, but haven't been putting myself out there. I'm going to start now, while my energy levels are up.

“The Financial Educator workshop gave us a 90-day marketing plan – but I'm holding myself to 15 or 30 day goals. Strike while the iron is hot. I'll be presenting on Social Security next month.

“First thing next week, I'm going to go out and scout some locations. Because I'm ready to hit the ground running on the seminars, and you opened my eyes in terms of my options." —Victor C., Wellington, FL

I Learned New Things—My Expectations Have Been Totally Met

“I came to the Financial Educator Marketing Workshop because I was looking for new ways to promote my business. I’ve given educational presentations in the past when I worked for a bank. Now that I'm independent, the question became "How am I going to meet new people without the bank's brand behind me?"

“Not that this is anything earth-shattering, but in my mind, there are three phases to putting workshops on and getting business out of them. Number one is getting people to come to the presentation. Number two is the presentation itself, and then number three is getting those appointments—not just having appointments, but turning those appointments into business. And it's along those exact lines that Sean taught the Financial Educator program. Those three things have all kinds of nuances.

“Before attending the workshop and getting Sean's coaching, I had a different idea of what I was going to do and how I was going to do it. In talking with him in our individual coaching conversations, we changed quite a bit of stuff.

“There's a lot to decide on, even from there. Where to do it? How to do it? I would say the training helped me the most in refining the presentation itself: The introduction, the conclusion, how to handle the response form, how to present the material, book appointments—all that stuff was definitely useful. I've thought through how I ask the audience for their feedback and how I book appointments.

“The workshop was extremely helpful in that I learned of new ways to do things that differ from my background and my original thinking.

“Today, I’m at a point where I'm meeting with people and trying to close business. My business goal coming into this year was add '$3 to $5 million in assets.' That seemed aggressive to me at the time.

“Now that I've attended the Financial Educator Marketing Workshop and I’m going through my first cycle of presentations and follow-up meeting, I’m thinking I can get at least $10 million in assets. I’m more aggressively deciding that this is in my wheelhouse. I’m comfortable with the way the events play out. There are things I still need to learn and evaluate. But I think the education marketing approach fits me well. The Financial Educator training definitely changed the way that I'm looking at the year ahead and even the next several years to come.

“From just three presentations, I've booked about twenty appointments. I've done nine already, and of those nine, about five have assets worth $600,000 and up. I'm thinking I can do five cycles this year. I’m just completing one, but aggressively trying to get four more in. It’s a lot of work, but so far, I have not been disappointed. My expectations have been totally met.”—Mark W., Waukesha, WI

Presenter

Sean Bailey

Sean M. Bailey is the Editor in Chief of Horsesmouth. Over the last 18 years, Sean has interviewed and worked with hundreds of advisors about “what’s working now” in their efforts to grow their businesses. The Financial Educator Marketing Workshop grew out of those conversations and the realization that advisors need help turning their technical knowledge about helping clients into a marketing approach that will help them help more people.   

 

10 Reasons to Attend Our Financial Educator Workshop

  1. Because you're ready to take your business to a new level of success where you have complete control over how many new clients you want to add each year… which you get from teaching people important things they didn’t know about their lives and finances…
  2. Because you want a steady, repeatable process for growing your business that your team can learn and use to support you in making it happen…
  3. Because you want to fashion a new image and new position for yourself as the “go-to financial expert” in your community…
  4. Because you’re tired of meeting people who’ve made terrible, damaging decisions with their personal finances that only make your job and the jobs of anyone else they work with, that much harder...
  5. Because you already teach Retirement Planning Today classes and you’re beginning to think multi-night sessions that add up to six hours of classroom time may be too exhausting and overkill. You’re ready to consider different, more efficient ways of reaching and teaching prospects…
  6. Because you’re looking to add steady annual asset growth to your business in the range of $5 million to $10 million a year. The new assets will boost profitability and help you get a better price when you sell your practice down the road...
  7. Because you’re looking to recharge, revitalize, and reinvent how you do business and being a “Financial Educator” sounds exactly like the right approach…
  8. Because your clients will appreciate your commitment to financial education, attend your events, and even bring friends and family…
  9. Because you’ve seen marketing for the workshops of other advisors, and are wondering how to start this process yourself...

  10. Because if you want to learn something, you can read about it, but if you want to master something, you teach it!

Location:San Franciso

American Management Association Executive Conference Center

55 4th Street, 2nd Level
San Francisco, CA 94103

Hotels: AMA does not arrange hotel accommodations. However, AMA has negotiated preferred rates at the following hotels based upon availability. Be sure to mention that you are an AMA conference attendee to secure your reservation and preferred rates. Reservations made after the cutoff date may be charged a higher rate. Contact the hotels below directly. Note: that we recommend that reservations be made early, as the number of rooms at preferred rates is limited.

San Francisco AMA Executive Conference Center is located right in the:

San Francisco Marriott Marquis Hotel

55 Fourth Street
San Francisco, CA 94103
888-575-8934
(Reference: American Management Association Business Rate)
Property Details

Parc 55 San Francisco - A Hilton Hotel

55 Cyril Magnin Street
San Francisco, CA 94102
1-800-HILTONS
(Reference: American Management Association Preferred Rate)
Property Details

Handlery Union Square Hotel

351 Geary Street
San Francisco, CA 94102
415-781-7800
Property Details

Sir Francis Drake Hotel

450 Powell Street
San Francisco, CA 94102
800-227-5480 (Reference: American Management Association Rate)
Property Details

The Stanford Court

905 California Street
San Francisco, CA 94108
415-989-3500
(Reference: American Management Association Rate)
Property Details

Location: Atlanta

American Management Association Executive Conference Center
1170 Peachtree St. NE #300
Atlanta, GA 30309

Hotel Info:

Hotels: AMA has negotiated preferred rates at the following hotels based upon availability. Be sure to mention that you are an AMA conference attendee to secure your reservation and preferred rates. Reservations made after the cutoff date may be charged a higher rate. Contact the hotels below directly. Note: We recommend that reservations be made early, as the number of rooms at preferred rates is limited.

Marriott Suites Atlanta Midtown

35 14th Street NE
Atlanta, GA 30309
404-876-8888

Property Details

Loews Hotel

1065 Peachtree Street NE
Atlanta, GA 30309
404-745-5000

Property Details

Four Seasons Hotel Atlanta

75 Fourteenth Street NE
Atlanta, GA 30309
800-332-3442

Property Details

Cancellation and Refund Policy

Cancel and contact Horsesmouth's Member Support team 30 business days or more before the event. You must call to receive a cancellation confirmation number. You can reach Member Support at 1-888-336-6884, ext. 1.

credit cards

Cancellations received between 7-29 days prior to the event will receive a Horsesmouth store credit of 50% of purchase price towards a future event, subscriptions or products, minus $100 processing fee. For cancellations received 6 days or less prior the event, no refunds will be made nor store credits will be given.

Substitutions/name changes may be made at any time prior to the event without penalty.

About Horsesmouth

Since 1997, Horsesmouth has been helping financial advisors succeed by providing timely guidance on key topics such as business development, practice management, financial planning, and investment strategies.

Financial Educator Marketing Workshop
San Francisco, Jan. 25-26, 2018
(Early Bird Deadline: December 24)

Financial Educator Marketing Workshop
Atlanta, Feb. 15-16, 2018
(Early Bird Deadline: January 15)

FOR INSTANT SERVICE Call Toll Free: 1-888-336-6884 ext 1 (Outside U.S.: 1-212-343-8760)

 

 

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