Get the Social Security Tools That Add New Retirement Assets to Your Practice

Build your expertise, educate your clients, grow your business with Savvy Social Security Planning.

• Top-ranked software that produces custom client reports
• Q/A Forum: Get answers from the experts
• Six Finra-reviewed Social Security presentations
• Marketing toolkit
• Two comprehensive guides for learning Social Security
• Twice monthly newsletter
• Two client reference handouts
• 35 client reprint articles
• Social Security Audit Tool
• 12 CFP CE credits exam

Invaluable Training

“I have found that a good percentage of clients plan to take SS early as possible.

This comes without any awareness or thought given to some of the consequences and effects on beneficiaries that may have.

My training has helped me assess my clients’ overall financial and family situation and advise them if taking SS early is the best way to go. Consequently, I have changed some of my clients’ plans to take SS early as a result. In many cases this has a significant effect on their financial status.”

— Alfred Kulig, Kettering, OH

The Key to More Assets: Lead With Social Security

The key to capturing more retirement assets is to lead with a strong Social Security approach that not only maximizes clients’ income but convinces them you are the only professional to manage the rest of their portfolio…The opportunity is huge.

Younger boomers born after 1953 arrived at nearly 12,000 a day—21% more than older Boomers who started arriving at 9,300 per day! That’s 36 million boomers in the retirement sweet spot through 2028 and they need your help!

Join Horsesmouth’s Savvy Social Security Planning program.

• Yes, I want to build my expertise and service my clients and prospects with the Savvy Social Security Planning client education program. If I join by May 2, I will save $100 and pay only $597 (plus taxes and shipping). 

My Savvy Social Security Planning program includes:  

ANNUAL LICENSE

Annual License

• 12-Month License:

  Present Savvy Social Security Planning to clients and prospects as often as you like for one year. After your first year, renew your  Savvy Social Security Planning license and get our annual program update: new Social Security developments, updated slides for your presentation, and 50 new client reference handouts for more client education workshops. ($697 value)

EXPERT ANSWERS

Over 20k Q&A

• Question and Answer Forum:

  It’s the largest collection of Social Security Q&As anywhere. More than 20,000 professional questions and Elaine Floyd’s answers are all there. Read through previous Q&As or enter your own question and start learning.

TOP-RANKED SOFTWARE

Software

 

• Unlock the Power of Optimal Social Security Claiming with Savvy Planning Software:

  Empower your clients to make informed decisions about their retirement with the Savvy Social Security Planning software. This powerful, integrated software tool revolutionizes how you approach Social Security planning, offering:

  1. Personalized Claiming Scenarios: Design tailored Social Security claiming strategies that align with each client's unique financial situation and goals.
  2. Clear Benefit Projections: Provide accurate benefit estimates based on various claiming ages, giving clients a clear picture of their options.
  3. Lifetime Impact Analysis: Showcase the long-term effects of different claiming strategies with detailed benefit streams and cumulative benefits over your clients' life expectancies.
  4. Visual Decision Support: Generate professional PDF reports that serve as powerful visual aids, making it easy to walk clients through complex claiming scenarios.
  5. Data-Driven Recommendations: Leverage comprehensive analyses to confidently recommend the most suitable claiming strategy for each client's circumstances.
  6. Enhanced Client Education: Use the software's intuitive interface and clear visualizations as a client education resource, setting you apart as a trusted advisor in retirement planning.

  With the Savvy Social Security Planning software, you’ll be equipped to help your clients maximize their retirement benefits and secure their financial future. This powerful, integrated program analyzes a wide range of claiming scenarios, including those for married couples, widows, divorced individuals, families with children, and single people.

  By incorporating this software into your practice, you'll simplify the complexities of Social Security for your clients and showcase the immense value you bring to their retirement planning journey. ($497 value)

CE CREDITS FOR CFP^® PROFESSIONALS

12 CE Credits

• CE Continuing Education Credits:

  Earn 12 CE credits once you take and pass the exam.

NEWSLETTER

Twice-Monthly
Newsletter

• Twice-Monthly Newsletter:

  Each issue is packed with information and updates from Elaine Floyd on the latest Social Security news, claiming strategies, program updates and answers to difficult questions. Also included is a newsletter archive of Elaine Floyd, CFP®’ Savvy Social Security Planning newsletters dating back to 2010. Most of the lead articles are still relevant and timely.

ADVANCED MASTERY

Get Answers to
Your Questions

• 135 Social Security Questions Answered: What Savvy Advisors Need to Know:

  Every day Elaine Floyd spends time researching and answering tricky, perplexing, contradictory and generally vexing Social Security questions. It's the nature of the topic… She edited and sorted the best questions and they're available to you to boost your Social Security mastery. ($199 value)

COMPREHENSIVE GUIDE

175+ Page Guide

• The Financial Advisor’s Guide to Savvy Social Security Planning:

  This 175+ page action research report by Elaine Floyd walks you through all the major aspects of smart Social Security planning, equips you both with business development insights for how and why to engage clients and prospects around Social Security, and a reference guide that gives you mastery and competence over this important, complicated topic. ($199 value)

AUDIT TOOL

Audit Tool

• Social Security Audit Tool: 

  This checklist asks the questions you need answers to in order to help determine if a client is receiving all the benefits they are entitled to—and may inform the rest of your financial planning  work with clients.

SIX PRESENTATIONS

Each FINRA-reviewed presentation comes with PowerPoint slides and speaker notes.

Retirement
Income

• Savvy Social Security Planning: What Baby Boomers Need to Know About Their Retirement Income:

  This is a customizable client education presentation—licensed to you by Horsesmouth—to give to your clients or prospects. You can deliver it as a workshop or seminar, or in a smaller setting, even one-on-one. By advisor request, we now have a bonus section about the WEP and GPO. You can choose whether or not to include it in the main presentation depending on your target audience. ($297 value)

  

  CPA Credit

• Savvy Social Security Planning for CPAs, Attorneys, and Other Professionals:

  CPAs and attorneys are an professional’s best source of referrals. They work with clients who also need a financial professional’s services, and a recommendation by a trusted professional is as good as gold. Present Savvy Social Security Planning for CPAs and Attorneys and now you’ll have the option to give CPA attendees CE credit. ($297 value)

  

  Planning
  for Couples

• Savvy Social Security Planning for Couples:

  Spousal benefits are one of the least understood aspects of Social Security. The media attention on claiming strategies for married couples is making people aware of such strategies, but it is also causing great confusion, as reporters get the facts wrong or clients misinterpret the rules. We are seeing evidence of this in the questions clients are bringing to their professionals. ($297 value)

  

  Planning
  for Women

• Savvy Social Security Planning for Women:

  This presentation shows women how they can maximize Social Security by taking advantage of spousal benefits, survivor benefits, divorced-spouse benefits, and even divorced-spouse survivor benefits. It will open the eyes of baby boomer women who haven’t given much thought to Social Security, and may even be the launching pad for finally getting around to addressing their retirement planning needs. ($297 value)

  

  Basic Rules

• Savvy Social Security Planning: Basic Rules and Claiming Strategies:

  Takes the general client presentation and strips out some of the detail, leaving your attendees with a few main points they should walk away with: why delay benefits, how spousal benefits work, how survivor benefits work, and what they should know before filing for Social Security. ($297 value)

  

  What's New
  for 2025

• What's New With Social Security? 7 Things to Watch in 2025: 

  Presentation is for previous workshop attendees and tells what's new for 2025, including COLA numbers, Medicare premiums,  coordination of Social Security with IRA RMDs, status of the Social Security Trust Fund, and of special interest as more media attention is paid to the disappearing trust fund. This workshop will be updated at least annually and throughout the year as warranted. ($297 value)

  

  Boomer's Guide

   

CLIENT REFERENCE HANDOUT

• The Baby Boomer’s Guide to Social Security:

  This 4-panel, 2-sided, 8.5" x 11" reference guide gives your clients a solid overview of how Social Security works. Perfect to handout at client meetings about retirement income planning. ($297 value)

  

  PDF Reference

• Social Security Quick Reference Guide (PDF):

  The annually-updated guide contains lots of handy facts and figures in an easy-to-read format. Information includes estimated PIAs for high earners, a breakdown of the actuarial reduction, Medicare premiums and more. Not only is this reference a great resource for personal use, it’s also an excellent handout for your fellow professionals and centers of influence. ($297 value)

  

  Promotional
  Material

MARKETING MATERIALS (FINRA REVIEWED)

• Marketing Toolkit:

  Now it’s even easier to promote your client education workshops with these customizable FINRA-reviewed workshop descriptions, brochure, posters, videos, postcards, invitations, and press release. ($129 value)

  

  Article Reprints

BRANDED ARTICLE REPRINTS (FINRA REVIEWED)

• Article Reprints (PDF):

  35 Social Security article reprints that you can personally brand with photo, logo and contact info. Ideal for marketing and client education: email, post to website, and print to share with clients and prospects. ($3,395 value)

PROGRAM LEADER

• Your program is led by Elaine Floyd, CFP®, Horsesmouth's Director of Retirement and Life Planning.

  Elaine wrote the books (literally) on Social Security and Medicare for professionals. She has been quoted in the Wall Street Journal, The New York Times, U.S. News & World Report, Kiplinger’s Retirement Report, Robert Powell’s Retirement Weekly, and is a popular speaker at FPA, FPA NorCal and the AICPA.

  

A complete client education program like this is typically priced anywhere between $1,000 to $5,000. If you hired a marketing consultant and Social Security expert to pull it together for you, you'd pay $10,000 to $15,000 and you'd never be totally certain that what you were saying and doing is the right approach. That's not what we have in mind for you.

Extra Bonus: The Happy Advisor

Hardcover—228pp

How Do You Build a Prosperous Business, Raise a Family, Support a Spouse, and Contribute to Your Community—All While Leading Your Clients Safely Into the Future?

It’s a sad truth that few in this world really understand how difficult your job is and how rewarding it can be when pursued with passion, drive, determination, intensity, devotion and dedication.

Thankfully, one of our own totally understands you and your profession. His name is Bill Smith, CFP®, a 30-year veteran professional from San Francisco and a long-time Horsesmouth columnist.

Leadership can feel lonely. But rest assured that you’re not alone. And the world has successfully made its way through periods this difficult in the past. The Land of Milk and Honey is just over the horizon.

Bill Smith’s uncommon wisdom can provide the perspective you need to survive and thrive.

During more than 35 years as a successful professional, Bill has analyzed every challenge and obstacle one could possibly face in the pursuit of a successful business.

And he’s come up with fresh approaches for overcoming each one.

You’ll find The Happy Advisor to be an endless source of inspiration and insight, one you can turn to again and again for just the right type of adjustment you need to keep on keeping on.

Join by May 2 and get $100 off Savvy Social Security Planning program. 

Your Savvy Social Security Planning fee will be charged directly to your credit card. Our online process is secure and you can safely provide your credit card information in the form below. To save you time, your membership will be renewed at the end of its term at $597 (You can cancel anytime.) You will receive a reminder from us two weeks before your credit card is charged, so you have time to update your card information.

Our online process is secure and you can safely provide your credit card information in the form below.

Risk-Free GUARANTEE for Savvy Social Security Planning

We think this program is so important to your community, your clients and your success, that I'm trying to make it as easy for you as possible to gain this important expertise.

Make Savvy Social Security Planning a key client-service offering for your pre-retirees and their friends and families. The coming retirement wave presents a unique and sustained opportunity for you to extend and enhance your reputation.

By helping people better understand all their retirement benefit options under Social Security, you'll be helping them achieve a small "peace of mind" as they move along to the rest of the retirement income planning puzzle. That's why I urge you to obtain the Savvy Social Security Planning program and make this guarantee:

Learn the program. Present it to your clients and prospects. Use it one-on-one and in group settings—as a client education workshop. Do that for 12 months. If you're not finding that your clients and prospects are extremely grateful to have a competent, confident and knowledgeable professional guide them through the ins and outs of Social Security, we'll completely refund 100% of your purchase price—guaranteed, no questions asked. Just call and tell us you're returning all the materials to Horsesmouth at: Horsesmouth, 230 Park Avenue, 3rd Floor West, New York, NY 10169. Phone: 212-343-8760, Ext. 1.

FOR INSTANT SERVICE Call Toll Free: 1-888-336-6884 ext 1 (Outside U.S.: 1-212-343-8760)