|
For the Advisor Who Doesn’t Want to Do Seminars or Workshops…
Instant Social Security Expertise
| 2-Volume Set, Plus Calculators and Program Updates… |
- Don't Get Caught Dumbfounded When a Client or Prospect Asks About Social Security…
- Get "Financial Advisors Guide to Savvy Social Security Planning"…
- Get "135 Social Security Questions Answered: What Savvy Advisors Need to Know"…
- Use 5 Proprietary Calculators to Run Client Scenarios…
New Social Security Mastery
Program Offers Unparalleled Advisor Support for Your Tough Social Security Cases…
Imagine Answering Clients' and Prospects' Social Security Questions With the Confidence
Deftly guide people through such thorny issue as:
- What's the best time to file for benefits and get the highest monthly check?
- What if I file early and invest all of my benefits?
- Should I spend Social Security money or IRA money first?
- What if my wife wants to file now on my record, but I want to keep working?
Dear Advisor: Now you don’t
have to be doing client workshops and seminars on Social
Security in order to have access to all the great expertise
contained inside Horsesmouth’s Savvy Social Security
Planning for Boomers resource.
We’ve created a new program that will give
you important insights and tools to help you help your clients
make the best Social Security decisions possible when planning
their retirement income strategy.
It's called the
Social Security Mastery Program.
And the program is designed for advisors
who want the best available resources to help their clients make
smart retirement income decisions—but who don't want to put on
client education workshops and seminars as part of their
business development strategy.
It’s critical that you be able to offer
good analysis and insights for your clients on this topic…It’s
amazing how many COSTLY, bad decisions are being made by Boomers
and many advisors…
"I Would Have Never Known It Was
Possible…"
In a minute, I'm going to tell you more about this amazing new
resource Elaine Floyd has developed to help advisors master their
understanding of Social Security.
But first I want to share an e-mail we received just the other
day. It's from an advisor in Rochester, Minnesota named Dennis
Bussian. Here's what he wrote to Elaine:
I want to share with you a personal experience that I
had just this past week. I have a client where the wife is
the primary bread winner and is still working at age 66 and
plans to continue for another year or so. The husband has
been retired and drawing on his benefits.
Last week they were in and the wife just turned 66 and
I told her that she should begin collecting a spousal
benefit on him and continue to earn delayed retirement
credits on her benefits at least until she retires and
possibly to age 70.
This was almost identical to the situation illustrated in
the seminar on slide # 34. This meant she would be entitled
to about $550 [per month] of spousal benefits.
They were surprised to learn they could do this and
obviously would never have known about it unless I told
them.
And even though I am a CFP and ChFC and have been a
financial planner for 17 years, I would have never known it
was possible either if I had not purchased Savvy Social
Security Planning.
When they called the local social security office, they
were shot down.
The local rep told them she was only entitled to a
spousal benefit if it was greater than her own benefit. I
called and got the same answer and pushed back hard finally
convincing the representative to do a little research.
She came back and told me I was right. This shocks me. Is
this fairly common? These clients almost lost out on $550
per month for the next 4 years. Just wanted to let you know
that the clients are happy and the Savvy Social Security
Planning was money and time well spent. Thank you. |
Dennis came to the rescue of his client in this case. And that
little action on his part earns them $26,500 over the next four
years. Now that's the kind of thing clients love to see from their
advisors!
Sadly, of course, Dennis's experience is not uncommon at all.
People at the Social Security office can be nice and helpful and
informed.
But it's not uncommon for them to be misinformed
about certain aspects of how Social Security works. And that's what
you have to be on the lookout for. (It's the same reason you wouldn't
send your clients to the IRS to get an answer about an IRA rollover
question. Right?)
Clients need guidance when it comes to figuring out exactly how
Social Security fits into their retirement income plans.
And you're the one who needs to prepare the best analysis and
options available to them.
That's why I think you'll find your second year as a Savvy Social
Security for Boomers subscriber even more beneficial than your first
year…
We want advisors in the U.S. to be masters over the ins and outs
of Social Security because it's too important to be left to your
clients and unconcerned government workers.
And that's why we've created this new resource for advisors who
are faced with answering this deceptively simple question...

The Ultimate Litmus Test: Here's how to
Pass It
Here it is: "When should I file for Social Security benefits? "It's the question every Boomer needs to answer. Rich or poor. Whether
they'll need Social Security to make ends meet or whether they intend
to use it to fund an investment program for themselves or, say,
their grandkids' education. Or anything else in between.
And here's where you come in…The answer to that question is complicated.
The distribution phase of retirement is a lot more complicated than
the accumulation phase.
As a professional financial advisor in good standing in your community,
people increasingly will turn to you for expert help in figuring
out Social Security's role in their retirement mix.
And the Crash of 2008 makes Social Security more important than
ever.
The reason clients need your help is that there are very few REAL
rules of thumb that apply to everyone when it comes to Social Security.
And the decisions clients make at this stage in life depend on a
multitude of factors including income, assets, health status, life
expectancy, family dynamics, life goals, and a lot more.
Irreversible Decisions and Long-Term Effects
And unlike a lot of other decisions clients made earlier in life, some decisions they will be forced
to make now are irreversible. For instance:
- Starting Social Security at age 62 can
cause a client to leave a lot money on the table if they live
well into their 90s.
- Failure to consider the impact of marriage,
divorce, remarriage, and widowhood can severely pinch your clients'
lifetime stream of income…
- Failure to coordinate IRA RMDs with Social
Security taxation results in needless diminishment of income
that could be put to better use for health care or just enjoying
life.
And those are just a few key points. There are literally millions
of permutations. For every rule of thumb, there are dozens of exceptions.
And here's the key: From the clients' perspective, there really is no substitute for
sitting down with an advisor, spreading the papers around the table,
and talking about the clients' life and family, hopes and fears,
and developing a retirement plan that makes all aspects of their
financial and life goals work together.
But you've really go to know what you're talking about when it comes
to Social Security.
We're Not Talking Chicken Feed, Either
Social Security is a lot more valuable than most people realize.
Here are a few things to consider. First, it is a lifetime annuity.
Once you start getting it, it keeps coming until you die.
Second, it's inflation-protected. A nice benefit, indeed, thanks
to annual cost-of-living adjustments (COLAs). With the power
of compounding, these annual bumps can really start to add up over
the years. This aspect is often overlooked by individuals and advisors.
Third, there is right of survivorship. So when one spouse dies,
the other can continue to receive the higher of the two benefits
until they die, too.
Consider this example. In 2008, the maximum benefit for a person
turning full retirement age is $2,185 per month. If that person
lives for 30 more years, assuming an annual cost-of-living adjustment
of 2.8% (which is what Social Security trustees project under their
intermediate-cost scenario), he or she will collect more than $1.2
million in benefits.
As Elaine Floyd, Horsesmouth's Director of Retirement and Life Planning
says, "Given the great potential of Social Security benefits over
a person's lifetime, it makes sense
to treat this resource as a significant asset and to make decisions
that will maximize it to the greatest possible extent."
In addition, "retirement," or whatever it may be called in the future,
will be different for the Boomers.
We already know that. Youth was different. Marriage is different.
Career paths are different. Recreation is different. Health is different.
Longevity is different. Religiosity is different. It keeps going.
So when it comes to figuring out Social Security, that'll be different,
too. Unlike previous generations, they won't just pad on down to
the local Social Security office and sign up.
They've got a lot of questions. Should they apply now? What if they
keep working? How will their decision affect their spouse's benefits?
A dissection of all things Social Security is in the offing.
So how prepared are advisors to respond?
What Do Advisors Know About Social Security?
Not Enough…
Earlier this year we started thinking about the best way to help
advisors help their clients regarding Social Security. We sensed
advisors were lacking expertise in this basic retirement income
topic.
We knew anecdotally that clients often asked advisors about Social
Security. Some advisors admitted they didn't know as much as they
felt they should about the topic. And that's a problem…
After all, when it comes to figuring retirement income streams—regardless
of your client's wealth—Social Security is guaranteed and inflation
protected. You can't disregard it!
So we decided to conduct a survey to gauge the level of advisor
expertise and interest on this issue…The results surprised and shocked
us.
More than 85% of 1,110 advisors told us they talk with their clients
about how Social Security fits into their retirement plans. That
was good.
But when those advisors were asked to rate their knowledge across
key Social Security topics—and quizzed on fundamental questions
about Social Security—a troubling picture emerged.
In only 1 of 8 categories did more than 50% of the advisors
rate their knowledge as "above average" on common Social Security
benefits issues!
Advisors admitted they lacked expertise in these seven categories,
saying their knowledge was average or worse:
- How a person accumulates Social Security benefits over
their working career…
- How annual cost-of-living increases are determined…
- How to do a breakeven analysis to determine if a client
should consider delaying benefits…
- The formula for determining how benefits are taxed…
- How to estimate lifetime Social Security benefits…
- How to coordinate spousal benefits for maximum income
and protection for the surviving spouse…
- How to optimize benefits taking into account a client's
age, current health status, life expectancy, earned income,
taxes, and overall financial goals…
A brief multiple choice quiz we administered to advisors also
produced similar dismal results. We asked:
- How much of a cut in benefits will
you take if you apply early instead of the normal retirement
age?
- If you decide to work after starting
retirement, how much can you earn before your benefits are
reduced?
- If a person begins receiving the maximum
benefit at full retirement age in 2008 and lives to age
95, how much will he receive in total lifetime benefits,
assuming an annual COLA of 2.8%?
- True or false: Once a person reaches
full retirement age it is impossible to accumulate higher
benefits by working longer and earning more.
- True or false: If a woman who is receiving
benefits under her former spouse's earnings record remarries,
she can choose which spouse's record to base her benefits
on.
- Which income sources are included in
provisional income to determine if Social Security benefits
are taxable?
Again, the results of the quiz were poor. In only two of the
six questions above did more than 50% of the polled advisors
answer the questions correctly…
Wow. That's a retirement knowledge crisis in my book. And there's
more…
The common questions about
"When should I apply for Social Security benefits?" is just
the opening salvo.
There are plenty of other follow-on questions, such as these:
- Can it make sense for a spouse to collect
benefits on his/her own work record at age 62 and then switch
to a higher spousal benefit at age 66?
- Does the fact that the spouse starts
collecting benefits on his/her own work record at 62 negatively
impact the spousal benefit at age 66?
- If a spouse wants to wait to collect
benefits at 70, can he collect benefits on his spouse's
earnings record before then?
- If a married person who is less than
full retirement age is collecting SS benefits and is also
working, is it only that person's earned income that determines
if benefits will be reduced or is it the joint earned income
that is compared against the earned income limits?
- Can legitimate tax write-offs be used
against any Social Security income that is deemed to be
taxable?
- What if your client was a local government
employee, who didn't pay into Social Security, retired early,
and now is in a new high-paying career contributing to Social
Security?
You can see, it gets complex fairly quickly. After all, clients
and employers have been paying into it for years and it's one
the most successful government programs around. And with the
coming Boomer retirement crisis, it will be even more important.

Boomers Need Advisors Now More Than Ever: And What They
Need is a Customized, Break-Even Analysis
So, where do you and your clients start?
What every person needs is a customized, break-even analysis
that takes into account their family situation, their life goals,
their other resources, and how Social Security fits into their
overall retirement plan.
The media can't do that. And the Social Security Administration
can't do that, either. You are the only one who can really do
that because you know your client.
Everyone wants to know how to get the most out of their Social
Security. It's a perfectly natural response, especially when
someone actually looks at what they've paid in over the years.
Fair enough. But how do they do it?
Well, lots of people will do it on their own and maintain a
life-long pattern of making important investment mistakes because
they don't understand the rules and how they apply to their
own situation.
But for the advisor who understands the complexities of the
system and how to apply them to each client-specific circumstance,
their clients will benefit over the remainder of their lifetime
by having maximized their monthly Social Security payments.
Simply put, Social Security represents an important opportunity
for advisors to provide advice to clients and prospects—regardless
of where they sit on the retirement spectrum—on an issue that affects nearly
all of them, is very complex, and yet is non-threatening because
they are not being "sold" anything.
You don't stand to gain a thing directly. You just want
them to have a more secure, comfortable retirement….
For boomers with no advisor—affluent DIYers— Social Security
is the question that will bring them into your offices.
The advisor who does the bang-up job on this crucial question
stands a great chance of becoming the main advisor for all
their retirement planning needs.
Helping clients and prospects make the smartest and most
informed decision about Social Security may prove to be
the key that unlocks the door to the big "IRA rollover"
issue.
No advisor should be lacking for deep, up-to-date knowledge
of Social Security. That's not a super-tall order, mind
you.
Yes, at first blush, the formulas and calculations and consequences
of different options seem complicated.
But it's like anything else. You can gain mastery of these
topics in a short time and in a way that will help your
clients and build your reputation around town as a retirement
planning expert.

Introducing
the Social Security Mastery Program
When boomer prospects and clients come calling with
questions, we don't want you caught behind the curve
on this issue.
In fact, we want you to recognize the unique role you
play in clients' lives and get ahead of the curve on
the important issue of Social Security and retirement
income. We want you, or folks on your team, to be the
"go-to" person for all your clients, their friends,
their colleagues and their family members.
We want you to be able to lead people through a complete
and clear understanding of how Social Security works,
how it fits into their own retirement needs, and what
their options are for when and how to collect benefits.
It's an important leadership
position for you and your firm. And the best
way we know to do it is with
Horsesmouth's new Social Security
Mastery Program.
The heart of the program includes
two major resources: The Financial
Advisor's Guide to Savvy Social Security Planning for
Boomers and
135 Social
Security Questions Answered: What
Savvy Advisors Need to Know…
(And learn to run your own scenarios
with five special calculators: Simple Breakeven; Retirement
Spending Breakeven; Reinvestment Breakeven; Spousal Planning;
and Benefit Adjustment...)
The Financial Advisor's Guide to Savvy
Social Security Planning for Boomers
 |
| 175+page
action research report |
This 175+page action research report by Elaine Floyd walks
you through all the major aspects of smart Social Security
planning, equips you both with business development insights
for how and why to engage clients and prospects around Social
Security, and a reference guide that gives you mastery and
competence over this important, complicated topic. Topics
include:
Chapter 1: What Financial Advisors Need to Know
About Social Security
- The retirement paradigm shift that caught baby boomers
off guard
- Why baby boomers are turning to financial advisors
for help with Social Security
- Why advisors with Social Security expertise will
be in demand
- 4 reasons why the financial services industry has
downplayed Social Security, to its disadvantage.
- Why now is the time to gain Social Security expertise
- How Social Security planning can help build your
business
- Why Social Security planning helps you better serve
existing clients
- How Social Security expertise will attract new,
unadvised (or poorly advised) baby boomers to your practice
- 3 key benefits of being a Social Security expert
- How to position yourself as an expert on Social
Security
- How to write your positioning statement that focuses
on Social Security
- How Social Security planning opens the door to additional
products and services
- The niche potential of being an expert on Social
Security
- Working with centers of influence, such as CPAs
and estate-planning attorneys
- Preparing for clients who are turning 62
- Understanding why the lifetime value of Social Security
is far greater than most people realize
- Correcting boomer misimpressions about Social Security
- Why each client's case must be analyzed individually
and coordinated with the rest of a client's financial
and life plan
- The reality of Social Security reform and the opportunity
it presents to advisors
- 4 keys to planning your initial consultation
Chapter 2: The Role of Social Security in a Client's
Overall Retirement Plan
- Why clients need your help with Social Security
before they can figure out the rest of their retirement
income plan
- Guidelines for developing a retirement income plan
- What percentage of total retirement income will
Social Security represent
- How does the nature of Social Security income inform
the rest of a client's retirement income portfolio
- Clients' and advisors' main concerns about Social
Security
- Setting insolvency fears aside and understanding
the program as it exists today
- 4 key points on why replacement ratios oversimplify
the retirement income planning process
- 8 crucial items to consider when determining retirement
income needs
- 4 risks that will increase spending needs in retirement
- The four-legged retirement stool
- Why planning for the longest life expectancy makes
sense
- Annuity income versus lump sum: common misperceptions
- Why the annuity is worth more than a lump sum for
half of all people
- 4 key decisions clients need to make at the onset
of retirement
Chapter 3: How Social Security Works
- Social Security is not a giant pyramid scheme; find
out the crucial element that makes it work through the
generations.
- Understanding the math: How a high-earning client
could contribute $230K over a lifetime and possibly
collect $1.7 million in benefits.
- Why it's important for clients to understand the
essential nature of Social Security regarding current
benefits and current contributions.
- How to determine basic eligibility
- How wages are indexed for inflation
- How benefits are calculated based on a formula that
takes into account the highest-earning 35 years
- What the "drop out years" are (hint: they have nothing
to do with the hippie movement).
- Computing the primary insurance amount (PIA)
- Why the PIA isn't the actual amount people receive.
How to compute the actual benefit from the PIA
- Maximizing benefits: The key objective of Social
Security planning.
- The compounding effect of COLAs on the PIA
- Warning: The monthly benefit may be higher or lower
than the PIA depending on when a person applies.
- Why taking benefits immediately upon attaining eligibility
is not always a good idea
- Understanding the reduction in benefits for baby
boomers born between 1946 and 1954
- Spousal benefits: One of the most unappreciated
aspects of Social Security.
- What happens if a spouse lacks a 35-year earnings
history
- 10 key points about spousal benefits
- 4 tests for receiving spousal benefits when you're
divorced
- How working affects benefits
- What happens to withheld benefits for retirees who
work
- How to avoid "cash-flow shock" from withheld benefits
- How to handle "special payments" for work done prior
to receiving Social Security
- Why benefit reductions due to the earnings test
are not truly lost
- How COLAs affect benefits
- Who is affected by the Windfall Eliminations Provision—Help
clients avoid a rude awakening.
Chapter 4: Boosting Benefits by Increasing Current
Earnings
- What everyone needs to know about getting the highest
Social Security benefits
- 3 groups of clients who especially need to hear
about how to boost benefits
- Why under-saved boomers need to understand how Social
Security benefits are computed
 |
| 175+page action research report |
- What the Social Security wage base means for younger
clients and the huge effects slightly higher earnings
have on Social Security benefits
- Warning: Women who took time out of the work force
to raise children may have set themselves up for dramatically
lower benefits. Here's how to fix it.
- Why some women need to focus on improving their
earnings now in order to substantially increase their
retirement income
- What clients who work during retirement need to
know about how and when their annual benefits are recomputed
- Watch out: Self-employed clients who incorporate
their small businesses in order to avoid paying the
high SE tax may be setting themselves up for drastically
lower benefits in retirement. Find out how to properly
analyze their situation.
Chapter 5: When to Apply: Strategies for Maximizing
Lifetime Benefits
- How delaying the onset of Social Security results
in a higher benefit for life
- Factors to consider when deciding when to apply
for Social Security
- Key elements of personalized, customized, breakeven
analysis
- Plus, simple breakeven analyses samples that help
clients easily grasp the concept
- Why considering spending needs is a more realistic
way to analyze the breakeven issue
- Calculating a client's breakeven age if benefits
are spent
- Calculating the breakeven age if benefits are invested
- Special advice for married couples
- The importance of incorporating annual COLAs into
your breakeven analysis
- The truth about early retirement: Why the early
eligibility age was lowered to 62 and what it means
for the average retiree
- How the "wealth effect" has been influencing early
retirement decisions and why it should be replaced with
the "breakeven effect"
- Warning: Irrational fears and bad information may
be driving people to choose early retirement. What they
need from their advisors is a rational "breakeven" analysis
of their options.
- 4 key factors to review when conducting a breakeven
analysis
- Why baby boomers between 62-65 should take the "earnings
test" before deciding to file for early benefits
- Longevity and the COLA compounding effect
- Why married couples need to carefully coordinate
their decisions about when to file for benefits
- How long does a client have to live to make it worth
delaying benefits?
- Common wisdom is that you should retire at 62 to
take early benefits and delay drawing down personal
assets, right? Wrong! Find out why.
- Taking early retirement and turning Social Security
benefits into an investment program for wealthy clients
only makes sense under certain expected outcomes.
- What to consider if a client is considering taking
early benefits in order to leave assets invested
- Once you start receiving early benefits, you're
stuck forever at the lower benefit, right? Wrong! It
is possible to reverse your decision. See the details.
Chapter 6: Coordinating Spousal Benefits
- Understanding the challenge of coordinating benefits
for couples.
- Maximizing benefits for the survivor, who may live
20, 30, or 40 more years
- Understanding the unique rules for spouses
- Estimating benefits for each spouse
- Determining when the husband and the wife should
each apply for their respective benefits
- What happens when one spouse dies
- How survivor benefits affect decisions that must
be made now
- What happens when a surviving spouse remarries
- Why spousal benefits may play a bigger role for
the clients of financial advisors than for the average
low- to moderate-earning couple
- Why you must know the rules for spousal benefits
and become familiar with strategies for maximizing spousal
and survivor benefits
- Did you know that spousal benefits are not restricted
to the low-earning spouse? Even a high-earning spouse
planning to retire at 70 can apply for his or her spousal
benefit at 66.
- Common strategies for coordinating benefits for
spouses
- Warning: When a person applies before full retirement
age, the actuarial reduction will apply even if the
person switches over to a different benefit later (spousal
benefit to earned benefit or vice versa). Understand
why.
- Understand the playoff between filing for a reduced
spousal benefit versus applying for one's own reduced
benefit versus waiting and filing for full benefits
- Did you know: If a husband wants to earn delayed
credits, he can file for benefits at FRA but request
that they be suspended until he turns 70?
- Why it never pays to apply for a spousal benefit
after FRA
- Why a high-earning husband with a shorter life expectancy
should delay claiming benefits until age 70
- Key: Remember that for married couples the life
expectancy of the second spouse to die is what counts
in planning.
- Learn how "file and suspend" works
- How to respond to Social Security personnel who
are not familiar with file and suspend
- Three key choices the lower-earning spouse faces
- How to coordinate benefits when spouses are different
ages
- How to compare optimal benefits when spouses are
more than 10 years apart in age
- How to plan for a possible gap in survivor benefits
Chapter 7: Women and Social Security
- The triple whammy many women face in retirement
- Why singling out women for Social Security planning
is important
- Why women really need Social Security planning—and
why men should care
- How Social Security benefits women
- What all women need to know about Social Security
- How a husband's decisions affect a woman's Social
Security benefits
- How to claim benefits from a divorced spouse
- How remarriage affects benefits
- What women can do now to increase their Social Security
benefits
- Essential Social Security planning for women of
all ages
- Why Social Security planning inspires people to
do comprehensive survivor planning, including insurance,
investments, and estate planning
- Which is greater: earned benefit or spousal benefit?
- 4 key questions to answer when projecting benefits
- 6 possible scenarios to consider
- Understanding the rules for earned benefits, spousal
benefits, divorced-spouse benefits and survivor benefits.
- What if you divorce in retirement
- Why it is important to report all marital events
to Social Security
Chapter 8: Taxes on Social Security Benefits
- How taxes on Social Security benefits are calculated
- The impact of these additional taxes on a client's
effective tax rate
- How taxes drive decisions on how much other income
a client may choose to receive
- Which types of income are exempt from the formula
- How to plan ahead for IRA required minimum distributions
at age 70-1/2
- Clear disincentives not to earn more income in retirement
- The marginal tax rate red zone
- Avoiding excess tax: One more reason why it may
pay to delay Social Security benefits.
- Tax considerations for clients who plan to work
in their 60s
- Tax issues for clients who plan to retire before
age 70
- 6 keys for coordinating income and spending needs
- Reduction in benefits vs. taxation of benefits:
helping clients understand the difference.
Chapter 9: Other Social Security Programs
- Dependents' benefits: Why Donald Trump's toddler
son could even receive Social Security.
- Understanding the maximum family benefit (MFB)
- How the MFB is computed
- Why you must always ask about grandchildren
- How the earnings test applies to dependents' and
survivors' benefits
- Remember: Taxation applies to dependents' and survivors'
benefits.
- How a person becomes eligible for disability benefits
- Social Security's strict definition of disability
- Understanding the lag time before benefits begin
- 3 key planning issues
- Supplemental Social Security Income: Rules for qualifying.
Chapter 10: Medicare and Long-Term Care
- Why every client will need a crash course in Medicare
sometime before turning 65
- Warning: If clients don't apply for Medicare in
a timely manner, penalties will be applied to future
Part B premiums.
- Understanding the alphabet soup that is Medicare:
Parts A, B, C, and D
- The 3 most important things to understand about
Medicare
- How Medigap policies work
- Medicare and the long-term care myth
- Options for long-term care
- What to consider when choosing a long-term care
policy
- 9 key points to consider when choosing policy features
- Ways to protect against inflation in long-term care
costs
- How Social Security planning integrates with Medicare
and long-term care
- Warning: One of the most important services an advisor
can provide to baby boomers is to help them avoid penalties
and gaps in health care coverage by enrolling in a timely
manner.
Chapter 11: Mechanics of the Social Security Program
- How and when to apply for Social Security benefits
- Know the exact month and day people should apply
in order for benefits to start
- How and when checks are received: automatic deposits
make it easy.
- 27 questions clients will need to answer when applying
in person or online
- Documents clients will need to produce at the time
of application
- When applying in person is productive
- What every widow needs to do when a spouse dies
- What every widow should consider before applying
for survivor benefits
- What survivors need to bring to the Social Security
office
- Warning: Errors are not uncommon in computing benefits.
Overages will be collected at a later date.
- What do with Social Security payments made to a
deceased spouse. Warning: Benefits may be stopped for
up to 24 months for intentional, false statements
- What to do when changing bank accounts and redirecting
direct deposit.
- Watch out: Marrying and divorcing while receiving
benefits can change calculations.
- Death of a beneficiary and what to about payments
received after death
- How benefits are withheld if a client earns more
than the earning test amount
- What type of income counts toward the earnings test
- Why self-employed people who retire will be scrutinized
to make sure they are not just reporting a lower salary
while still working or receiving other compensation
- Figuring out taxes and Social Security
- How to get taxes withheld
- How to appeal a decision
- The four levels of appeal
- Special rules for clients living outside the U.S.
Chapter 12: History and Financing
of the Social Security System
- Understanding the Social Security trust fund
- The difference between the Social Security trust
fund and the assets of the U.S. government
- The future of Social Security
- Understanding how the Social Security trustees make
75-year projections
- When expenses exceed revenue: what really happens
- Three ways the actuarial balance is expressed
- Building sufficient trust fund reserve
- Explaining the actuarial balance
- Why immediate cash infusions aren't required
- The history of the actuarial deficit: why Congress
doesn't always need to act immediately
- 14 ways Social Security could be reformed in the
future
- How Social Security reform is likely to affect baby
boomers approaching retirement
- How to incorporate possible Social Security reform
into your long-term planning with clients

Don't miss this chance to get the
Horsesmouth Social Security Mastery Program. Go ahead and
learn more now!
135 Social Security Questions Answered:
What Savvy Advisors Need to Know
Every day Elaine Floyd spends time researching and answering
tricky, perplexing, contradictory and generally vexing Social
Security questions. It's the nature of the topic…
In case you didn't know, Elaine's the leading, independent expert
on Social Security payout questions. Even the Wall Street
Journal turns to her for answers…
Now she's edited and sorted a year's worth of the best questions.
And they're available to you now to boost your Social Security
mastery.
Here's the overview of what's covered and some questions to give
you an idea of what you'll find.
- When to apply - questions 1 - 9
- How working affects benefits - questions 10 - 24
- Spousal benefits - questions 25 - 70
- Survivor benefits - questions 71 - 95
- Divorced-spouse benefits - questions 96 - 117
- Taxation of benefits - questions 118 - 123
- Miscellany - questions 124 - 135
Here's a peak at some of what's addressed in this new report:
 |
Answers to real-life questions…
|
When to Apply
The most fundamental question facing baby boomers is when to
apply for benefits. It's not 65 anymore. Full retirement age for
boomers is 66.
But Social Security benefits may be claimed anytime between the
ages of 62 and 70. It is crucial for boomers to understand how
claiming early benefits will reduce their benefit (for life) and
delaying benefits will increase it. Most advisors understand this,
so most of the questions here relate to the "repay and reapply"
strategy (also known as the "do-over"), and other miscellany…
Among the questions answered are:
- I presented a seminar last evening and have a
question relating to disability. The wife has been
disabled since age 50, not sure of current age, but the husband
worked to age 68 and will be turning 70 this year. He has not
yet applied for benefits. His wife is getting $618 per month.
When he applies for his benefit at age 70, can she receive or
substitute the DI benefit for the spousal benefit if larger? The
husband was a government employee so he was aware of the offset.
Any suggestions?—David P.
- When a parent is age 62 or older and begins
collecting Social Security and still has minor age
children, do they receive any benefits at that time? Does the
adult have to file for and receive Social Security for the
benefits to start?—John F.
- We may have run across a client who never applied
for Social Security and is 80 years old. He owns a
successful business and didn't "need" the extra cash. We are
still gathering facts. Can he apply for retroactive benefits?
If he applies now, will his benefit include an adjustment to
make up for the lost $$$? Does he simply lose those benefits
not taken since age 70?
- Is it possible to do a "do-over" for both survivor
benefits and spousal benefits?—Toby G.
How Working Affects Benefits
"What if I keep working?" is the most commonly asked question by
clients today. Everyone knows there is some rule about Social
Security benefits being withheld if they work, but many clients are
unclear about the details. The basic earnings test is pretty
straightforward—for anyone under full retirement age (FRA), $1 in
benefits is withheld for every $2 earned over $14,160 in 2009 and
2010—but as with anything related to Social Security, there's more
to it than that.
One area of confusion relates to the re-computation of benefits at
FRA…
Among the questions answered are:
- Client is age 62-1/2. Retires July 2009 and begins
receiving Social Security benefits August 2009.
Opportunity comes along for independent contractor employment
from former employer. Monthly independent contractor income will
be about $2,200 a month for remainder of year (4 months). Will
Social Security benefits be reduced because monthly income
(self-employment) will be greater than $1,180/month ($14,160 /
12 months)? Isn't the yearly maximum broken down to a monthly
maximum?—Linda
- Just to confirm, after a beneficiary has reached
FRA, the benefits will no longer be subject to reduction due to
other income, but the benefits will forever be subject
to taxation, even into their 90s.—Andrew
- If someone reaches FRA and takes SS but is still
working and makes a lot of money, can their present
earnings increase their benefit in the future, or is the benefit
frozen once they start taking SS?—Debra
- I have a couple, both age 62, where the husband
plans to continue to work, possibly to age 70. The wife
is considering going ahead and taking her Social Security
reduced benefit now. If she does so, does the income limit
before benefits are reduced apply to just her income, or to
their joint income since they file jointly? What other
considerations do we need to pay attention to?—Kevin J.
- Is non-passive income from an S corp considered
earned income for SS taxation between age
62-66?—Michael
- I have a couple who received conflicting advice from
Social Security (two different answers on two different visits)
and they came to me for "the right answer." The issue is
interpretation of the working spouse drawing her benefits at age
62 (husband continues to work until NRA and they're the same
birth year) and taxation of those benefits because they file
jointly and there is earned income pushing them over the
earnings threshold.
One SS worker told them that she should wait because her
benefits would be subject to the earning test because they file
jointly. She'd receive the benefit but it would be reduced 3 to
1. Another SS worker told them earning test only applies by
Social Security number and the joint filing doesn't matter. They
don't know which to believe and are hesitant to file until they
know which is correct. I can't find a definitive answer to this
issue on SS website. Which one is correct?—Larry F.
Spousal Planning
 |
| Answers to real-life questions… |
By far, the most complex area of Social Security planning is
spousal planning. The vast majority of questions that come to us
have to do with this complicated area of Social Security planning…
Among the questions answered are:
- If the primary worker's benefit at FRA is $2,000,
the spousal benefit would be $1,000. If the primary
worker delays benefits until age 70 and his benefit is $2,600,
would the spousal benefit be $1,300? Or does it top out at
$1,000, which is half of FRA?—Andy U.
- The more I deal with Social Security, the more I
realize there is to understand. Can I assume a wife
can take a spousal benefit at 62 if it is higher than her own
benefit and then switch to her own benefit at any time after her
FRA if her own benefit is higher at that point? Is the
alternative also possible whereby she takes her work benefit at
62 (because it's higher) and then changes to a spousal benefit
sometime after FRA if the latter benefit is higher? I guess the
key thing you're telling me is that a spouse will receive the
higher of either her spousal or her own benefit before FRA, and
if she starts her own benefit early, she is stuck with that
unless her spousal benefit at some time becomes higher.—John G.
- Let's say a wife starts to collect on her husband's
Social Security at age 62. He applies for his benefit
but doesn't actually take it. He starts receiving his benefit at
66. When he passes away, does she jump up to the amount he is
receiving, or will she always get a little bit less because she
started collecting early at 62?—Joe C.
- If the wife is 66 and the husband is 65, can the
wife apply for spousal benefits on the husband's
record? Can he file and suspend in order for his wife to receive
spousal benefits at her age 66 or does she need to wait until
her age 67 and his age 66?—Ron C.
- I recently called the Social Security office to
inquire about drawing my spousal benefits after I turn 66
in September of this year. My wife is 64 and has already filed
for her retirement benefit based on her work record. It is my
intention to file and suspend and draw spousal benefits based on
her work record. The person I talked to at the Social Security
office was familiar with the file-and-suspend procedure but
stated that my wife had to be age 66 (FRA) before I could file
for spousal benefits on her work record. Is it time to ask to
speak to a Title 2 Technical expert or a Title 2 Claims
representative?—Sam K.
- Can file-and-suspend be used by the lower-earning
spouse to enable the higher-earning and older spouse to get
extra benefits? For example, the higher-earning husband
is 66 and will work to 70. The lower-earning wife is 62 and will
work to 66. Can the lower-earning wife file-and-suspend and the
higher-earning husband take four years of spousal benefits
without impacting his own benefit at age 70?—John E.
- If a person was a teacher before retirement, and
covered by a state teachers retirement plan, she is not
eligible for Social Security. Does that regulation apply for
spousal benefits as well?
Survivor Benefits
Survivor benefits are one of the most valuable and important
aspects of Social Security. It has been estimated that the average
survivor benefit is equivalent to a life insurance policy with a
face value of $433,000. Maximizing the survivor benefit is a crucial
aspect of Social Security planning for married couples, and it is
important to stress to clients that the amount that stands to be
paid far in the future depends on decisions made today….
Among the questions answered are:
- If a wife takes her retirement benefit before FRA,
does that reduce her survivor benefit if he delays his benefit
to 70?—Alan
- A wife works and gets a small Social Security
benefit. Her husband is retiring from the government as
a CSRS employee. When he dies, she will get his government
pension survivor benefits. Will that reduce her SS benefit?—Steve R.
- I was hoping you might be able to help me with a
situation I have with a client. She's 62 and works full time.
Her husband passed away and she is entitled to his benefit,
which is lower than her expected benefits. My question is this:
Even though she's working and would be penalized for receiving
Social Security, doesn't it still make sense to obtain the
benefit from her deceased husband? Doesn't that benefit go away
once she reaches her full retirement age?—Peter S.
- Widows/widowers who do not remarry are entitled to
survivor benefits at age 60, but SS does not remind them
or clearly spell this out on the website. Benefits not applied
for on time are lost. Must be a common oversight saving the
system lots of money. Thoughts?—Bill
- In a "file-and-suspend" where the non-earning spouse
takes her spousal benefit and higher earning spouse dies
before filing at age 70, what will survivor benefit be based
on?—Rick
 |
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Answers to real-life questions… |
Divorced-Spouse Benefits
Financial advisors are going to have to start prying into their
clients' marital histories. Why? Because it may not even occur to
clients who have been divorced for many years that they could be
entitled to divorced-spouse benefits or divorced-spouse survivor
benefits. When clients apply for Social Security, they will be asked
about previous marriages…
Among the questions answered are:
- If a divorced spouse starts drawing SS based on the
ex-spouse's earnings, does this reduce the ex-spouse's benefit?—Steve
- Does a former spouse drawing benefits on an
ex-husband's PIA affect his current spouse's benefit?—Anonymous
- A divorcee age 65 plans to wait until age 70 to
collect SS benefits. Her former husband is 67. He is
still working and she has no way of knowing if he is collecting
on his SS benefits. Can she receive a spousal benefit now? Will
it interfere with her future SS benefit at 70?—John
- If a woman is divorced and has remarried, how is the
PIA determined? Is it based on the second husband's income
history, or a combination of the first husband and
second husband's income history? Does the wife have the option
to choose between the two?—Paul
- I have lots of questions regarding applying for
benefits post divorce. Here are a few that puzzle me. The
situation: Wife is 62, ex-husband is 65. Divorce is final
12/1/09. 2 years after final decree would be 12/01/11. At that
time the unmarried wife will be 64 and the ex-husband will be
67. He is still working and doesn't plan to collect benefits
until age 70. Wife's full benefit at age 66 is $785.
Ex-husband's full benefit at age 66 is $2,341. Can the wife
apply for her benefits now (getting only 75%) and wait to apply
for her divorced-spouse benefit until her husband applies? Or
does applying for hers now automatically lock in the % of what
she could get from his benefits?—Debbie
- If my divorced client waits until FRA to take her
divorced-spouse benefits but her ex-husband claims his benefit
at 62, is she forever locked into 50% of his reduced
benefit? She's a teacher making about $40,000 a year.—William D.
Taxation of Benefits
Taxation of benefits comes into play when you are putting
together an overall retirement income plan that includes other
sources of income. Most clients of financial advisors will need to
be concerned about taxation of Social Security benefits, since the
income thresholds are so low. Many clients will simply have to
resign themselves to having 50% or 85% of their Social Security
benefits subject to federal income tax. Still, Savvy Social Security
planning would call for some degree of taxation analysis, especially
if clients' income is at or near the threshold…
Among the questions answered are:
- If the client goes over the threshold for taxation,
are they taxed on the very first dollar of benefits received?—Josh
- I truly enjoyed your presentation on Social
Security! We have a client that is currently 63 and collecting
unemployment income, severance pay until 8/31/09, and
then would be eligible to collect her pension as well as receive
a lump sum in September 2009. Her FRA is 66. I realize that you
would need much more information to advise when the client
should begin Social Security however I was hoping you could
confirm what income is counted toward the maximum earnings in
relation to taxation. This is an excerpt from the Social
Security website: We do not count income such as other
government benefits, investment earnings, interest, pensions,
annuities and capital gains—Jackie
- If you take a distribution from a Roth IRA is the
distribution included to calculate the taxability of Social
Security?—Barbara
Miscellany
Among the questions answered are:
- Are COLAs higher the longer you wait to start SS?—Mark
- Many of my clients will receive PERA benefits and
this, I hear, reduces SS benefits. Is there a formula I
can use in planning with these clients?—Carol
- If you take SS early, do they prorate the amount by
month (62 and 3 months) or just by year (62, 63,
etc.)?—Luella
- If an individual wants to reimburse Social Security
for the benefits he's received in order to restart his
benefit at his current age, is he also responsible for repaying
benefits received by a dependent under his Social Security
number?—Laurie
- What can be done if people are already taking SS
benefits? Can they still be helped?—Bob
Don't miss this chance to get the Horsesmouth Social Security
Mastery Program. Go ahead and
learn more now!
Savvy Social Security Calculators
Elaine Floyd has developed five Proprietary Calculators
for you to use in your group presentations—but also more
importantly in one-on-one meetings. The calculators provide
important flexibility and insight into Social Security planning
scenarios on five special topics: Breakeven Analysis, Annual
Spending and Re-Investing:
|
|
Five Proprietary Calculators |
- Simple Breakeven: In conjunction with
the guide,
you'll learn how to analyze not only the options your
clients face regarding the size of their monthly benefits
and when they'd "break-even" relating to getting higher
benefits by delaying their retirement dates (and weighing
those options against their own estimates of health
and mortality). Your clients will be able to clearly
and easily see the various, and significant, differences
in monthly benefits based on the different potential
retirement dates they might choose.
- Retirement Spending: It's important to understand
the complex interchange between the various sources
of income your clients will draw upon in retirement.
This calculator lets you see the various impacts and
outcomes based on drawing income from Social Security,
taxable non-qualified accounts, and qualified retirement
accounts. This calculator lets you demonstrate
how to be the most tax-efficient and profitable in terms
of income draw down.
- Reinvest Breakeven: Certainly many of your top
clients may view Social Security as completely irrelevant
to their own retirement. They've amassed enough wealth
to easily replace their pre-retirement income. But here's
a chance for you to show them that their monthly benefits
can be re-invested to achieve existing or new investment
goals. Remember, the power of compounding a relatively
high monthly benefit, coupled with the compounding of
the annual cost-of-living adjustment (COLA), stretched
over a 30-year retirement, can begin to add up to serious
money. Many clients will never have stopped to consider
some of the important points demonstrated by key "re-investing"
scenarios.
- Benefit Adjustment:
There may be times when you just want to estimate a
client's benefit at a future age without going into
one of the other calculators. The Benefit Adjustment
Calculator automatically adjusts the PIA for
the actuarial reduction or delayed credits, as well
as the annual COLA, depending on when the client applies.
It includes spousal and survivor benefits as well. All
you do is enter the client's current age and PIA in
present dollars, and refer to the tables to see what
the benefit would be at the various ages. The default
COLA is 2.8%, but you can override it. If you know a
client's PIA and want a quick estimate of what a future
benefit will be, this calculator will give it to you.
- Spousal Planning automatically calculates the benefit off the PIA (for
clients born 1943-1954). Second, it has been reprogrammed
to allow for switching. Now you can have the wife apply
for her own benefit at 62, for example, and then switch
to her spousal benefit at 66 and the income stream will
reflect that. Then if her husband dies first, it will
show his benefit going over to her column. You still
must exercise some judgment when crafting your scenarios.
Be especially careful of any scenario that calls for
applying for benefits before FRA, because the actuarial
reduction is permanent. For example, if a wife is two
years older than her husband, and if she wants to apply
for her spousal benefit at 66, you'll have to pay attention
to the fact that he will only be 64 and would have to
apply for reduced benefits in order for the wife to
claim her spousal benefit. You may end up recommending
that she wait until she is 68 so he won't have to take
reduced benefits.
Don't miss this chance to get the
Horsesmouth Social Security Mastery Program. Go ahead and
learn more now!
Program Updates
Email
Updates:
Two to four times a year, you'll get an
e-newsletter update from Elaine Floyd with
information about new developments in Social
Security benefit issues, discussions about
common and uncommon situations advisors
encounter with clients, and any new updates
to the calculators.
Your Path to Greater Expertise
In a perfect world, your clients wouldn't be confused
or concerned about Social Security. They could just schedule an appointment at the local
Social Security office and then pad on down there to
easily resolve any questions or issues.
But it's not that easy or simple. First, Social Security
is the epitome of a large, unwieldy—some would say unresponsive—government
bureaucracy.
Second, Social Security should not be viewed in isolation.
The hard issue of retirement income replacement needs
to be analyzed in a highly personalized, one-on-one
manner, one that takes into account all of a person's
sources of retirement income. Social Security can't
and won't do that.
Third, your clients will crave "Peace of Mind" regarding
their retirement. Having received a personalized, break-even
analysis of their Social Security decision will go a
long way toward engendering that warm, positive feeling
clients seek.
Putting aside do-it-yourselfers, people are going to
need and seek out advice on this crucial issue. Financial
advisors are the professionals best positioned and equipped
to address these issues for clients and prospects.
That's why I urge you to purchase
Horsesmouth's Social Security Mastery
Program and get The Financial Advisor's
Guide to Savvy Social Security Planning for Boomers,
135 Social Security Questions Answered,
and 5 proprietary calculators.
Reasons Why You Need The
Social Security Mastery Program
1) You Need to Master the Social Security Debate Issues.
Over the coming months and years, Social Security will gain
increased prominence as an issue that transcends Washington
politics and takes root as a key, nitty-gritty issue among
many of your clients.
You'll be called upon to express a knowledgeable and considered
opinion on this key aspect of retirement income replacement.
It's no longer viable—indeed, probably unwise—to subscribe
to the notion that Social Security is "broke" or won't be
there for clients.
Horsesmouth's
Social Security Mastery Program will help you achieve and maintain mastery over this crucial
client retirement issue.
2) Your Clients Need Help. When you lead your clients
through the principles in The Financial Advisor's
Guide to Savvy Social Security Planning for Boomers both of you are accomplishing important goals. Your clients
will have experienced a real sense of accomplishment in reviewing
their Social Security earnings record, analyzing their potential
benefit options, and seeing how the replacement income fits
with their other resources. More than nearly all client events,
knowing and understanding how Social Security works and fits
into their lives will be concrete, real-life information.
For you, the advisor, the activity of leading people through
the program confers "expertise by action." You'll be demonstrating
your professionalism, showing people the value you add to the
advisory relationship, again, in a real-life scenario. It's
a client meeting with an important outcome.
3) It's a Retirement Income Opener: Social Security,
of course, is just one piece of the retirement income puzzle.
By getting clients into a meeting or event to
look at their personal situation with Social Security, they're
also getting a real-world view of the total retirement income
picture. It all seems a lot more real and a lot less abstract
and theoretical. While focusing on the "income replacement"
aspect of Social Security, it naturally begs the question of
what specifically the other pieces of their retirement income
puzzle will be?
The demonstration of your high interest and expertise in the
Social Security issue—and your position as the person who has
solutions to common retirement income problems—means, naturally,
that people will see you as a good person to turn to and recommend
to others for the bigger retirement income issues, as well.
4) It Will Elevate Your Position Within Your Community: When you present the ideas in " The Financial Advisor's
Guide to Savvy Social Security Planning for Boomers " you'll actually be doing a public service. People need
this information. They want to know more about the program that
they've contributed to through every paycheck they've ever received
throughout their entire lives. And they're not going to find
anywhere else—either online or at the local Social Security
office—the kind of information that you'll be giving them.
Your status and reputation within your community will be enhanced
through your delivery and mastery over the Savvy Social Security
information. People will be gratified and appreciative
that you've taken the time to learn this issue and make available
to them the opportunities to learn more.
5) You're the Expert. Stay That Way. We already know
that operational Social Security knowledge is fairly low among
advisors. Many indicated they want to learn more because they
see it as a real need—they've had questions over the years and
answered them, perhaps, in fits and starts, not with the kind
of confidence they'd prefer and that people should expect from
a financial professional. By committing to following The Financial Advisor's
Guide to Savvy Social Security Planning for Boomers,
you're covering yourself on an important topic.
As long as you remain in this business, people will have questions
about this topic and your wisdom and insight will be sought
for that reason. There is no better way to ensure that you achieve
a high level of understanding about the key Social Security
issues your clients and prospects face than by following the
principles in
Social Security
Mastery Program.

Special Offer:
Social Security Mastery Program — Save $90
We are offering The Financial Advisor's
Guide to Savvy Social Security Planning for Boomers,
135
Social Security Questions Answered and
5
important calculators, and program updates for only $397
(plus $10 shipping) —
a $90 savings.
I think that's an extraordinary value for the price — considering
the importance of the topic and the amount of business you stand
to gain from sharing this essential information with clients
and prospects.
It's been a difficult period for advisors all around and I really
want the good folks in this industry to start looking ahead
to the end of the recession and start thinking about what
good, positive things can happen in 2010.
Normally, this complete program would cost you $487. But now
you can save $90 by ordering the today
for $397. Act now to gain mastery and expertise about the crucial
retirement income replacement issues your clients will face in
the coming days and weeks and years.
What Your Colleagues Say About Savvy
Social Security Planning
$25,000 Paid Retroactively—Thanks!
"I love the materials that you have put together on Social
Security. I recently had a visit with my father and stepmother
in Florida and we talked about Social Security planning.
"After educating them on their rights, my stepmother called the
local Social Security office and told them that her spousal benefit
was incorrect. They have subsequently received a check for over
$25,000 for a retroactive correction of her spousal
benefit. Thanks." —Gwen Vogt, Basking Ridge, New Jersey.
Dry and Boring Made Very User Friendly—Clients and
Prospects Eager
"First of all, thank you for your work and the resource you have
become for advisors in the arena of Social Security. I purchased the
Horsesmouth curriculum several months ago and have been a student of
it since. I am planning to hold my first workshops in September and
already have clients and prospects eager to attend.
"I also want you to know that I enjoy reading your material
because it is so well done and friendly! I say friendly because this
stuff is so dry and boring and unattractive in and of itself (unless
one is an actuary), and you have made it very user friendly. Thank
you again."—Susan Tackett, Visalia, CA.
A Much Needed Resource
"I'm most appreciative of the material you've put together on
Social Security. You've created a much needed resource."—Madeline
Noveck, New York, NY.
Clients' Jaws Drop—Even Hardened Ones Open Up
"Once again Horsesmouth hits a grand-slam. This webinar is MUST
SEE…Elaine made it simple to understand yet very informative and
brought tons of new issues to the table that before might have been
overlooked.
"Probably most importantly though, is the information in this
seminar I've been able to take to my clients and you can see their
jaws drop when we get knee deep into discussing SS. "Just like
Horsesmouth has said, there is NO better way to show off your skills
than by having an elaborate discussion about Social Security. Even
the most hardened clients, who've heard all the pitches before from
brokers, planners, insurance people, bankers, et al. will open up
and that leads to business. Way to go Horsesmouth! Thanks!" —Joshua
G. Scandlen CFP®, CRPS®, San Antonio, TX
Future Benefits Review Led to New Client
"I have enjoyed the Social Security program and calculators very
much. Although I am still learning and educating myself on the many
rules, I attribute a recent close of a new prospective client to
reviewing their future benefits of their PIA from your calculator to
the close. Thank you."—Walt Powrozek, Novi, MI
We'd Be Lost Without It—CPAs Appreciate It, Too
"We did another Lunch and Learn on Social Security this past
Friday—it was our third—and I have to tell you that the feedback has
just been great. I can think of at least 4 couples who have
expressed an interest in developing a Social Security strategy with
us and one has already come in.
"The calculators are great and all the ideas you give in the
book—"File and Suspend", "Do Over" etc… have gone a long way towards
convincing the groups we've worked with that Social Security is a
not a cookie cutter govt. program where no planning is needed. So,
again, I applaud you on giving us such a great resource in the
"Savvy Social Security Planning" book. We'd be lost without such a
guide.
"I can also tell you that we've already had two CPAs agree to host
a meeting for their clients where we get to do our Social Security
presentation. Because we're keeping these to about 12 people per
lunch, each CPA has indicated they'd likely be willing to do more
than one. As one of the CPAs put it, this kind of seminar allows
them to distinguish themselves from other CPA firms during a time
where there's real pressure in that market for business. We hope
this will lead to some fruitful partnerships." —Toby Goostree,
Kansas City
Thank You for a Wonderful New Marketing Program
"Your Savvy Social Security Planning program has been wonderful
and I hope to become proficient enough with the material to be
considered an expert myself one day. Nowadays, I read everything
and anything that concerns Social Security. I have hosted two Social
Security presentations for my clients so far and I am considering
holding public seminars later this year. I am sure this will lead
to new clients for me. Thank you for a wonderful new marketing
program. "—Sally Ng, Walnut Creek, CA
Seminar Well-Attended, Well-Received
"Our office presented the Savvy Social Security seminar to a group
of clients and guests on May 6th. The seminar was well attended and
well received. We received several questions during the Q&A
afterward, and a few folks have since called in with additional
questions." —Vicki McLellan, CFP, Southfield, MI.
Three Stories: Spectacular Program on Topic Advisors
Don't Think About
"I just want to give you some quick feedback about your Savvy
Social Security course and supplemental materials. I was sweating
bullets for my first upcoming community seminar as I plowed through
your booklet, slides, etc. I have a habit of creating an outline and
my own charts which duplicates steps but reinforces the info in my
mind…at least for 10 minutes!
Story #1: Good Karma Payoff: "I was enthusiastic
to share some of my 'new knowledge.' As it turned out this woman was
65, divorced from a high earner after a long marriage, unmarried,
working at an "average" job to make ends meet. As I explained to
her, she could apply at 66 FRA (to get maximum benefit) for her
spousal benefit from her divorced spouse who has always earned the
maximum giving her an additional $1K plus per month that she did not
think was ever possible.
"She asked if this was legal. When I said that it was she was
delighted, especially
knowing that it was coming from her former spouse's earnings
history and that there was nothing he could do to screw it up.
Since she does not have a long work history with high earnings her
reduced spousal benefit most likely will always be greater than what
she could create based on her own earnings. I presume that if he
dies first, then she will receive the larger (by 2) survivor
benefit.
"If it were not for your course, and my putting it out there, she
may never have been aware of this benefit. Sometimes we get paid in
money, other times good Karma. I'm not opposed to either.
Story #2: Pot of Gold Discovered—Ecstatic Client:
"I have another client who only makes about $10K per year as a sign
language interpreter for the deaf so she does not have much of an
income. Though she received a significant inheritance, that will
have to fund her life for the next 30-40 years because her paltry
income cannot do so. As I have been learning your materials, we
were both surprised and excited to know that she would qualify for a
survivor benefit from her former husband whom she divorced and he
has since died. Her marriage lasted over 10 years before they were
divorced. (The fact that she remarried him again and got divorced
again is a whole different story!).
"She thought his SS benefit which he was receiving was over and
done with when he died a few years ago. When I told her she could
apply for benefits right now at age 61 she was ecstatic.
"I also told her that if she waited till 66 she could receive a
lot more. For her this was a pot of gold at the end of the rainbow
and she would rather take it now than wait. One out two isn't bad.
Her benefit is $1,300 per month which is about 45% of her frugal
monthly budget and she will not have to draw down from her
inheritance during this down market. (Though she is aware of the
guaranteed increases of waiting till FRA).
Story #3: Like Finding Free Money: "I have a
number of male clients who plan to work past age 66 till age 70 who
do not want to take SS benefits that will be taxable and they can
earned deferred credits. They did not know that they would be
eligible for a spousal benefit from their wives' SS earnings
history. That's like finding free money while waiting to build
delayed credits based on their own earnings. If not already, they
can increase their contributions to their retirement programs which
can act as an offset/deduction to their AGI which has been increased
by the spousal benefit. I imagine that astute financial advisors
should at least earn free lunches for the balance of their careers
on this one!
"As advisors we can toil for hours on deciding on which small cap
fund(s) should populate 5% of someone's portfolio. It makes a lot of
sense to spend time and money on assisting a client on making their
best decision regarding what may make up 20-60%+/- of their
retirement income.
"In summary thanks for putting together a spectacular program on a
topic that many advisors don't think about because they won't get
paid on it, however it will be/is an essential part of many baby
boomers' retirements.
"Also I want to compliment Elaine on her exceptional communication
and writing skills. It's difficult to master a body of information,
and even more so to convey and teach it to someone else. I'm most
grateful." —James R. Zivich, Fullerton, CA
 We
think this is so important to your community, your clients and
your success, that I'm trying to make it as easy for you as
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You Wouldn't Do This to Your Clients, Would You?
If a client had a question about required minimum distributions
you'd never send them to the IRS for the answer, right? Right.
It needs to be the same for Social Security questions. Yes, of course,
when it comes to actually applying for benefits, your clients will
need to go down to the local Social Security office and complete
some forms and get the ball rolling.
But you'd never just suggest that they count on the Social Security
Administration for the bigger answers of where and how their benefits
fit into the bigger retirement income issue.
That's why you need to take charge on this issue—here is where you
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You've got a chance to project competency and mastery and confidence
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Clients' peace of mind and their own sense of freedom and autonomy
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That's why they'll want your help
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bureaucrat to help them.
When you look at the coming wave of boomer retirement, and especially
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Best,

Sean M. Bailey
Editor in Chief
Horsesmouth
39 Broadway, Fl 23
New York, NY 10006
888-336-6884 ext. 1
P.S. With 10,000 baby boomers a day turning 62, I have no
doubt you'll have many opportunities in the years ahead to help
your clients make wise decisions about Social Security. Get the
mastery you need right here.
FOR INSTANT SERVICE
Call Toll Free: 1-888-336-6884 ext 1
(Outside U.S.): 1-212-343-8760
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